Beyond Bodyguards: Awards Season’s Security Challenges

With Sunday’s 91 Academy Awards now in the rearview mirror, water cooler talk around the countryturns to awards season takeaways. The majority of these conversations may focus on big winners, surprise snubs, and jaw-dropping fashion, but at Evolv, physical security is the main topic of discussion.

Hollywood’s awards season, held annually between October and February, culminates in a series of televised award shows. Each year, millions of people across the globe settle in to watch the year’s leadingactors, writers, musicians, and artists gather to be recognized for outstanding contributions to their industries. Venues hosting the biggest industry shows may change year-to-year but regardless of location, awards season has always been a time for Hollywood to put its most glamorous side on display — from onstage presenters and performers, to celebrity-packed audiences, red carpets, and after parties.

The polished and glamorous Hollywood environment displayed during these award shows may appear perfect, but that’s hardly reality. Any large event held at a public venue generates potential security threats. Despite the glitz and glamour, events like the Emmys or Oscars have similar physical security concerns to those of concert halls, sports stadiums, and airports around the globe.

Threats don’t discriminate

While celebrities and those in the entertainment industry can sometimes seem “untouchable,” they are not immune from the fact that any popular venue can be a potential target for active shooters and terrorists. Threats today don’t discriminate based on popularity, wealth, appearance, or talent. For venues, physical security concerns are universal, regardless of whether celebrities or the general public will be in attendance.

Modern security systems should protect all people regardless of the type of venue or event. Evolv’s customers include entertainment venues, airports, stadiums, corporations, hospitals, large scale events, and landmarks worldwide. For example, the Kravis Center, a performing arts venue in West Palm Beach, uses the Evolv Edge to ensure its audiences, artists, and staff members remain safe, while providing patrons with the best customer experience possible.

Security fit for the red carpet

Traditional security systems often detract from the aesthetic of the environments in which they’re used. The use of metal detectors, for example, requires guests to line up single file, dump out the contents of pockets and bags, and walk through the dated technology, only to be patted down later by a security guard. While it may be amusing to consider someone like Lady Gaga being patted down by security guards on the red carpet and forced to empty personal items from her clutch, this scenario accurately depicts the problem with using outdated security systems for red carpet events.

Fortunately, Evolv solutions use the latest AI and machine learning technology to enable frictionless, seamless, and effective security that can be modified to blend into all types of environments, including the red carpet. 

Be on the lookout

Many celebrities are faced with people who have the ability to do them harm, such as known stalkers, over-exuberant fans, or pesky paparazzi. The manual screening methods that traditionally have been used to identify such people require guards to memorize tens, if not hundreds of faces prior to the event, and have proven to be inconsistent and ineffective.

Facial recognition technology has significantly improved the ability of security teams to identify unwanted persons at large-scale events such as award shows. Because facial recognition technology, like Evolv’s Pinpoint, enables an event or venue to input images of people to “be on the lookout for,” guards are able to identify potentially dangerous guests almost immediately.

While this technology is ideal for diffusing threats before they occur, it provides other potential benefits too. Evolv Pinpoint’s ability to input images of people can be utilized for expected guests as well, enabling red carpet staffers to appropriately greet their A-list guests upon arrival. Facial recognition tech can ensure everyone feels like an award winner.   

Everyone, whether a celebrity at the Golden Globes or a family attending a major league baseball game, has the right to be safe. By deploying the most advanced screening capabilities, public venues can address a variety of threats, scenarios, and potential targets, so that no matter the event, guests and the overall guest experience are protected.