Three Trends Impacting Entertainment Security
By Neil Sandhoff, Vice President of North America at Evolv Technology
In past blog posts, we’ve discussed the need for weapons screening and how to improve security at performing arts venues. In taking a look at the broader entertainment industry as a whole, the conversation around security looks different.
At large concert venues and sports arenas, we often find that security is already a defined and established practice. These venues typically have a dedicated security team, led by a veteran security chief and supported by a series of technologies and procedures. In contrast, we find that many performing arts venues – primarily those that are not located in big cities – are usually at the beginning of their security journey.
While security and the practice of people screening is not new to the entertainment industry, there have been significant developments in the past five years that have impacted how security directors approach securing these venues. As patron experience, speed and increased detection continue to remain paramount in screening, security directors at these venues are starting to ask themselves what they can be doing better.
With that, let’s explore three ways entertainment security has changed and how these venues are looking beyond traditional security processes and procedures to improve security screening and create a more welcoming visitor experience.
Access to Artists Draws Attention to Stalkers
Weeks after wrapping her worldwide Reputation tour, it was revealed that Taylor Swift’s team was using facial recognition technology to scan for potential stalkers at her shows. Unbeknownst to her concert goers who stopped at kiosks to get a behind-the-scenes glimpse of her rehearsals, the system was secretly recording their faces and immediately sending the data to a “command post” in Nashville that attempted to match hundreds of images to a database of her known stalkers. While Swift has started to receive some backlash over the use of the technology, it represents a growing trend in entertainment security: the need to control stalkers.
To-date, the majority of entertainment venues have taken the same standard approach to security – screening the entire general fan population via a manual bag search and metal detectors. However, as celebrities, athletes and artists provide more access to their fans – think paying $200 extra for a meet-and-greet ahead of the show – security directors are beginning to look beyond traditional screening methods to prevent known assailants from getting close to talent. While Swift’s team is one of the first to come out and acknowledge the use of facial recognition technology to spot and identify stalkers, they are not the first and will certainly not be the last. In the coming years, I expect we will see facial recognition technology leveraged more frequently to identify stalkers. In addition, the use of advanced sensors such as millimeter wave technology will be used to identify any concealed weapons, particularly non-metallic ones, that fans might be attempting to bring in.
Monetizing the Security Experience
Two headlines from earlier this year that really caught my eye when thinking about entertainment security, at sports venues in particular: “Nobody’s Going to Sports in Person Anymore. And No One Seems to Care,” and “College football attendance sees second-largest decline in history.” As ticket prices rise, and as temperatures continue to drop in some regions, a noticeable trend in sports and entertainment is that people simply aren’t going to as many games as they used to. Instead, they are choosing to watch the games from the comfort of their own homes from one of their many devices, often via streaming services.
Because of this shift, heads of these facilities are beginning to explore how they can create more value for the fan experience. Think about what Disney was able to achieve with the introduction of the FASTPASS – pay extra on top of a standard ticket price to spend less time waiting in lines for popular attractions. What if this same concept could be applied to security at concerts and sports games? An improved security experience, whether it be less invasive or a faster process, is one way venues are working to get fans back into seats – and they’re looking at how technology can help them do this.
Protecting Against Insider Threats
Unlike employees who work at airports or office buildings, many of the employees who work at entertainment venues are subcontractors who only work during games or when events are happening. There is a level of employee screening that is happening; however, it varies from venue to venue. For example, if a venue is home to a national sports league team – such as the Boston Bruins – the venue itself needs to meet the NHL standards for security. Employee screening is a component of meeting this standard. Because these venues already have standards in place for games, they tend to follow these standards for all events. However, venues that are not the “home” for a national team do not have a standard set of security practices in place for screening employees that they follow all the time.
The recent shifts in the entertainment landscape means that everyone from C-level executives to security directors at entertainment venues are tackling new security challenges every day. Whether they are hosting the AFC East Championship Game or night two of an artist’s summer tour – fan experience, detection capabilities and the overall speed of security will continue to dictate security processes throughout the entertainment industry. As the industry itself has shifted, we will start to see more of these facilities leveraging new, innovative technologies such biometrics and facial recognition technologies to combat today’s threats.
To learn more about what is ahead for physical security in 2019, check out our recent blog post.
Photo Credit: Jeff Egnaczyk