In 2006, Clive Humby, a British mathematician and entrepreneur in the field of data science, declared “Data is the new oil.” This compelling position has been amplified thru the years and referenced in numerous settings for various intents, particularly with the advent of machine learning and AI. While the comparison may often create interesting debate material, what is generally recognized is the finite supply of oil versus the infinite waterfall of data.
Until now, physical security screening and rich front door visitor entry data has been an untapped resource. With legacy screening systems, visitors pass through a security checkpoint as a single, moment-in-time transaction, and because legacy systems are analog, digital data escapes uncaptured in the wind— a missed opportunity.
Moving from analog to digital, Evolv has transformed physical security screening using state-of-the-art sensors and AI-based software. Our systems constantly capture valuable data at this “threshold real estate” which can be mined, analyzed and used for optimizing operational efficiency.
Screening and entry data while plentiful is just a raw resource. From our “Data is the new oil” reference, it needs to be processed and refined to derive value. Analytics helps harness the data and extract value to improve your security posture, optimize your resources (both security, general venue operations, and front of house), and ultimately create delighted customers.
The premise that using data and analytics to optimize operational efficiency is not a quantum physics or atom splitting concept. There’s nothing new here except it’s never been applied in the physical security screening space. In fact, some say that physical security screening is the land that digital transformation forgot. Evolv Technology just unveiled an important enhancement to our Evolv Express® digital, touchless screening system, one that gives companies access to a “refined” repository of data, self-serve analytics, and dashboard tools to improve decision-making across a variety of organization functions. Introducing Evolv Insights™ our powerful, SaaS-based analytics application.
By leveraging the rich data from Express and its machine learning and AI engine, Evolv Insights™ provides security and operations professionals with a single, easy-to-use, self-service dashboard to view, review, analyze and gather insights, from their screening and venue entrance. Example data types are granular 5-minute visitor arrival curves, total venue visitor counts, system detection performance, identified threat category counts and comparisons across multiple business dimensions including sites, entrance doors, event types, system detection settings, time periods and more.
And this is just the beginning. Future integrations of additional Express sensor data, 3rd party data sources, social feeds like weather, and rich venue enterprise data will expand our ability to provide more predictive and prescriptive venue relevant insights.
Data and actionable insights to optimize operations
Until now, security teams have been forced to make operational decisions based on biased judgement and anecdotal inputs, collected manually under the pressure of time. With automated data collection and actionable insights, security teams move from reactive management and intuition-led decision making, to proactive, data-informed readiness. Resulting actionable insights will empower security teams to transform security, operations, and the holistic visitor experience.
- Simply Report on Security Performance to Leadership – Quickly review aggregated performance across the install base. This “snapshot” provides unique situational awareness and enables a holistic view of customers’ Express systems to optimize performance. This view is especially helpful when showcasing system performance to leadership teams.
- Data-driven Improvements to Security Posture – Access individual scanner, location and detection setting comparisons. Drilling down and comparing system performance related to clear rate, visitor counts, arrival curves, and more, enables root cause analysis and inspection by event types, venue locations, individual entrances, and singular scanners.
- Partner with Operations Teams to Deliver a Better Visitor Experience – Review the density of visitor arrivals with a color-coded heat map and correlated time-series view. Anticipated patron arrivals across seasons, weeks, days, and specific hourly trends by entrance and event type is available. Understanding these load times helps to more effectively plan staffing to provide visitors and employees with a welcoming, line-free experience.
Security seat at the table and value center
The ability for security professionals to advance a “data beats opinion stance” and to provide actionable recommendations across the enterprise will elevate the interaction and effectiveness across functions. Security equipment and leaders will no longer be viewed as a “necessary evil”, but as a coordinated and integral part of overall venue success.
If data is the new oil, analytics is the new refinery!
It’s always nice to see your work recognized, so it was gratifying to me and the entire team here at Evolv Technology to learn we earned an Artificial Intelligence Excellence Award from the Business Intelligence Group. The award is particularly meaningful because it goes to companies that “bring AI to life and apply it to solve real problems.”
That certainly describes Evolv, which uses AI to fundamentally transform human security screening, which until Evolv, has had to rely on a nearly 100-year-old metal detection technology, purpose-built for finding metal as the name implies. And, as we all know, in today’s world, we carry metal every day – our smartphones. So, it’s about time we start differentiating between a metal that is a threat, and a metal that is not.
Evolv’s use of AI enables our Evolv Express® touchless screening system to screen some 3,600 people per hour, about 10 times the rate of an outdated walk-through metal detector. It does so without requiring most people to slow down, stop, get frisked, or empty their pockets and bags. That’s a particularly important point during the pandemic; this touchless technology allows for social distancing and requires no contact with people or their belongings – attributes a recent Harris Poll found to be important in getting people back to schools, live event venues, and workplaces.
It’s fitting that our award fell under the “automatic target recognition” application category, one of the earliest applications of radar. As radar was upon its debut, I like to think Evolv’s use of AI for screening is a technological leap forward today.
Screening technology takes a giant leap forward
A traditional metal detector transmits an electromagnetic field that triggers an alarm upon the detection of metal, so it either finds metal or it doesn’t. If it does, you know the drill – it’s off to the guard with the wand, perhaps a pat-down and emptying of your pockets and bags, and likely another pass through the metal detector, back and forth like a yo-yo. It’s a time-consuming and highly physical interaction and I posit; do you really want to find every bit of metal?
Evolv’s technology combines AI technology with sophisticated state-of-the-art sensors which together not only detect metal but can determine the type of metal and shape of the object. That’s important on a couple of fronts.
By looking at the data from a wide range of firearms, consumer electronics, and other common metal objects, certain consistent patterns emerge in the metals used, their dimensions, etc. By applying AI technology, these patterns of metal content and shape can help identify what the object is – a cell phone, a set of keys, or the like. By differentiating between benign objects and threats, there’s no need for people to empty their pockets or bags.
Well-trained AI and state-of-the-art sensors
A number of technologies come into play to deliver on that kind of accuracy.
Our AI model has been trained on nearly 50,000 object scans, including multiple types of firearms along with everyday items that people carry in their pockets or bags.
Equally crucial is our sensor technology. We use transmitters and receivers that operate in the ultra-low frequency radio wave spectrum. That spectrum is able to deliver the best characterization of properties, enabling us to detect those different types of metals.
And using multiple other sensors to account for distinct environmental conditions, our software can self-calibrate in the measurement results, to maintain high levels of accuracy.
Unsung hero: data cleaning and pre-processing
One other ingredient in our secret sauce, and a key to what makes the system effective in real-time, is data cleaning and pre-processing. I think of this technology like a goalie in soccer; they tend to get little fanfare or glory (although plenty of blame), but for a team to excel it needs a good goalie. The same goes for AI when it comes to data pre-processing.
Pre-processing happens on-site as people are coming through the Evolv Express system. We take all the data that’s coming at us, then factor in any interference nearby along with a series of filters that help us isolate the signals we really care about – the objects people are carrying. By the time we hand off data on a given subject to our AI engine, the data is clean, focused, and crunched into a useable format. The end result is an AI that is robust, efficient, and simple, relatively speaking. Of course, operators don’t need to know anything about the technology itself. While Evolv Express may be full of sophisticated technology, it’s simple to use.
Harnessing the power of AI
Hopefully, this gives you some sense of the power that AI brings to everyday applications like screening – and how it’s a sea change from the traditional metal detector. While the technology behind Evolv Express was in development well before anyone ever heard of Covid-19, it’s clear it offers an effective solution to keeping people safe from weapons and intruders, and socially distanced and safe from health threats as they return to schools, ticketed venues, and workplaces.
I’m gratified that the folks at Business Intelligence Group could see the value in Evolv Express and saw fit to recognize us with an Artificial Intelligence Excellence Award.
While last year was filled with an abundance of sadness, uncertainty and civil unrest, it’s important not to overlook accomplishments and successes. As we put our 2021 plan into motion, I’d like to highlight the key awards, news coverage, launches, customer achievements and key lessons from 2020 that have set us up for an outstanding 2021. But first, I’d like to say how grateful we are for our customers and partners; you continue to put your trust and confidence in us to keep your visitors and employees safe.
January…Making Strategic Moves for the Year Ahead
At the beginning of 2020, Evolv made several strategic moves to scale operations and meet the unprecedented demand for free-flow weapons screening by raising $30 million in growth capital from former Florida Governor Jeb Bush and others, promoting Peter George to CEO and expanding our research, development and productization efforts led by Co-founder Mike Ellenbogen.
Little did we know that those moves would help us keep our doors open through the pandemic and establish our market leadership among security screening companies worldwide, setting us up to assist venues and facilities to safely reopen throughout the year. As 2020 momentum was building, we were recognized as a great place to work, honored as one of Built in Boston’s prestigious Best Small Companies to Work for in 2020.
February…Working Towards our Mission of Making it Safer to Learn
One month into the year, we took huge strides in living our mission of making it safer to learn by partnering with two South Carolina school districts who installed Evolv’s AI-based, free-flow weapons-detection systems. Taking proactive measures to keep students safe was paramount for both school districts, given the increasing frequency of school shootings and related incidents. Dr. Mark Smith, Director of Student Services and Safety at Spartanburg 6, the first school in the nation to use Evolv’s AI-based free-flow weapons detection system stated, “We wanted to incorporate security technology not because we had any incidents, but because we wanted to ensure we never have one. I’d been researching security strategies and next generation technologies searching for a solution that delivered optimal security while providing a welcoming, non-prison-like environment for everyone on campus. I’d been coming up short until I discovered Evolv. They checked all the boxes.” As much as that statement meant to us, the most meaningful moment of the deployment was having a student walk over after the initial installation and say, “thank you, I finally feel safe.” That’s why we do what we do. It was Spartanburg’s ability to see beyond “the norm” that set all of this in motion and established a new baseline of security for schools across the nation.
March… Unprecedented Achievement for Evolv…and the Pandemic Took Hold
Just weeks after launching Evolv Express™ in school districts, and as the pandemic sadly began to spread, we were honored for outstanding campus security services and products, by being recognized by Campus Security & Life Safety with a Platinum Perimeter Protection and a Gold Screening Equipment 2020 Secure Campus Award. One week later, as we settled into our “work from home” routines, we were awarded the world’s most revered innovation award, a Gold 2020 Edison Award in the Threat Defense and Security Category. Winning an award of this caliber against elite competition worldwide was a true honor for everyone at Evolv.
April…Regrouping and Re-Engineering to Address the Pandemic Health Threat
In April, as all non-essential businesses shut down, or started to find a “work from home” rhythm, we saw a massive increase in factory worker hiring and an increase in uncertainty, civil unrest and the start of ongoing violence. We also saw a shift in security threats. No longer were CSOs and COOs worrying solely about weapons as threats, now they had to worry about health threats as well. Our executive team was refining our strategy, while engineering and product management started reshaping our roadmap. Security screening as we knew it was probably changing forever, and our solution was more important now than ever before.
While it would have been so easy to become stuck in what we coined, “the COVID fog”, our employees rallied together, hunkered down and worked even longer hours to serve our customer mission globally and sustain manufacturing.
First on the list for our updated product roadmap was to evaluate and build an add-on thermal imaging package to help venues and facilities spot individuals with elevated skin temperature who might be possible health threats. While our support team managed calls assisting venues with reallocating systems to different locations, our marketing team developed a customer spotlight program to drive awareness and business to customers online, and our Customer Success Team established a Best Practice program for customers, setting up customer meetings to field questions, help share trends and lessons learned across industries as everyone worked together to keep our various communities safe. And while the teams were hard at work, working remote and assisting customers meet the new security demands, we were honored by the Tech Tribune as a 2020 Best Tech Startup in Waltham
May…Time for Adaptive Recovery
Throughout the uncertainty of the pandemic, we continued to be surprised and honored, and in May we earned a spot on Inc. Magazine’s 2020 Best Workplaces List, where they recognize successful businesses that value company culture, offer standout worker benefits and prioritize employee well-being. This award helped shine a light on why we all love working for Evolv…it’s a family and we all are driving towards the mission of keeping people safe. Our customer partnerships are an extension of that family, and we knew we had to do everything possible to help venues and facilities adapt and recover. We were lucky enough to be able to call on one of our Advisors, Juliette Kayyem, to host an hour-long webinar discussing the adaptive recovery process for schools, workplaces and ticketed venues. She was able to offer hundreds of venues and facilities strategic guidance into how to adapt and recover during this unprecedented time.
June…Reopening America with Touchless Security Screening
Since the launch of Evolv Express, interest in the free-flow, respectful, fast screening had been strong. What we hadn’t focused on until the pandemic was its “touchless” capability. Because Express offers free-flow screening, and drastically reduces the need for secondary screening, we realized that Express was the only screening solution out there that enables social-distancing at entrances while still screening people as they walked in the door. And, in June, we were grateful to help reopen some North American sites with touchless security screening starting at Six Flags locations nationwide, Set Jet and several others. Together we were reimagining security in the recreation space.
What once was a “nice-to-have”, was now an imperative. People refuse to be touched. People cannot and will not stand in lines. And, Express was and is the one solution that enables safe screening at a distance. It was an ‘Aha!’ moment for all of us…
July…Taking the Temperature on Thermal Imaging as Touchless Screening Demand Surges
As customers such as Georgia Aquarium, Six Flags Theme Parks and others reopened throughout the summer with Express systems in place, we saw a demand surge for touchless security screening. We also were hearing of many other new security tactics and operations solutions enabling touchless guest experiences that were being adopted by our customers. We called upon Anthony Rivera from Georgia Aquarium and Todd Fasulo of Wynn Resorts, to host the webinar “It’s Time to go Touchless”. Their years of experience in both security and hospitality left us with a number of important takeaways, including: 1) Adopt a culture of relentless innovation; all things can be improved upon; 2) Think “five-star experience” as you approach every step of your guest, visitor or employee journey; and 3) Engage your full leadership team, ensuring public safety AND public health are organization-wide strategic imperatives.
In keeping with the notion of “going touchless”, Evolv was thrilled to launch our thermal imaging package for Express. Venues and facilities could now screen for both weapons and elevated skin temperature in an integrated, touchless fashion ensuring safe screening for all involved.
August…A Global Partnership is Announced and Cultural Institutions Begin to Reopen
In August, we announced a global partnership with STANLEY Security, the world’s second-largest electronic security company. As a result, organizations receive unparalleled expertise and the full spectrum of value-added services from the two combined companies. Shortly after our partnership was announced, we were honored by Campus Safety Magazine with the Campus Safety Best Electronic Systems Technologies (BEST) award for the “Inspection & Detection Equipment” category. As CEO Peter George stated, “As classrooms begin to reopen, public officials, administrators and security professionals alike share a commitment to do so safely. Keeping people safe is Evolv’s core mission and we’re honored to be recognized by Campus Safety magazine’s 2020 BEST awards for the tremendous value Evolv Express brings to campuses nationwide.”
Just as schools were beginning to reopen and find a “new normal”, so too were museums and cultural institutions, such as those in New York City. Our customer success team spent the month working with customers like The Metropolitan Museum of Art, the American Museum of Natural History and several others to ensure a smooth and safe reopening.
September…A Golden Ticket to Safety and the Rise of the Digital Threshold
In September our teams were now in full swing working with customers nationwide as they slowly and carefully reopened, several of which were proudly showcasing new attractions, exhibits and entrances. One such customer was Hersheypark, who used the shutdown time to finish rebuilding a brand new entrance for a better customer experience including the incorporation of touchless screening to eliminate the need for person-by-person manual bag checks. With metal detectors, it typically took the park four to five seconds per person for screening, regularly followed by hand searching of bags or other personal items, so not only was this a welcomed change by park guests, but the park’s security professionals emphasized how easy it was to learn and use the system while optimizing their staff resources.
As mentioned earlier, Six Flags also updated their entrances, in fact, they won an Amusement Today Golden Ticket Innovation of the Year Award for their entrance improvements which included incorporating Evolv Express for park guest screening.
By mid-September, we had spent months talking to customers, analyzing market trends and watching nationwide violence and civil unrest hit new highs. We used that newly found knowledge coupled with expertise in both the physical and digital security spaces to build a new vision, one where the physical and digital security realms merge, and our CEO published “The Rise of the Digital Threshold” piece illustrating our thoughts on security of the future.
Tied to that new vision, we launched a webcast series called Digital Threshold Live where Co-founder Anil Chitkara talks with security, operations and guest experience professionals about emerging trends, lessons learned and so much more.
October…The Current Threat Environment and Reopening Safely
Kicking off the month of October, we held our first episode of Digital Threshold Live. In the first episode, Anil talked about safely reopening New York’s premiere arts venues with Keith Prewitt, Chief Security Officer for the Metropolitan Museum of Art, Lisa Schroeder, Director of Finance, Performance and Campus Operations for the Lincoln Center for the Performing Arts, and Thomas Slade, Senior Security Director for the American Museum of Natural History.
Our second episode was held three weeks later where Anil sat one-on-one with Managing Director of Corporate Safety and Security for Hershey Entertainment and Resorts, Jason White, to discuss trust and confidence being the foundation of delivering an exceptional visitor experience. In each of these episodes, Anil and the guest speakers covered a variety of topics related to public safety, public health, the customer journey and the path back to normal.
Mid-way through the month, we proudly sponsored Counter Terror Business’ CTB365 event where our European Sales Director, Nathan Bailey, gave a virtual keynote presentation around “the current threat environment and the need for layered security strategy”, and then Co-founder Anil Chitkara joined esteemed security professionals and advocates in the final Panel Discussion & Round-up featuring: Philip Ingram, Figen Murray, Rick Mounfield, Paul Jeffrey, Gary Simpson and Nick Aldworth.
While a majority of outdoor ticketed venues were finding ways to reopen throughout the summer and fall, many of our beloved performing arts venues, stadiums and indoor arenas were unfortunately dealing with a different situation. Many sports venues allowed the games to take place, but they were without fans and most of their employees, such as Manchester Arena. For some performing arts venues, opening up was highly dependent on location. For instance, Omaha Performing Arts Venue was able to reopen in October after installing Evolv Express as their new security scanners to eliminate close contact between employees and attendees and changing to cashless transactions.
Others, such as Lincoln Center for the Performing Arts, created an online community for arts lovers to enjoy music and live performances virtually in what they call “Lincoln Center at Home”. Others took innovation and “thinking outside the box” to a new level. Dr. Phillips Center decided if people can’t be inside to see the performances, they’d bring the performances outside to the people. And, in October they announced their new series “Frontyard Festival”, an all-new outdoor, six-month long festival for downtown Orlando that started in December. Front Yard Festival features live entertainment in a safe, socially-distanced environment, using Evolv Express as part of their security operation.
November…Time for Research
While we are in constant communication with venues and facilities throughout the world who provide a wealth of anecdotal information, we were thirsty for formal data. To help venues and facilities with their planning assumptions for 2021, we decided it was time for market research. With Harris Insights we embarked on a survey. This Harris Poll was conducted online with more than 1,500 American adults who have a personal stake in the security screening experience: consumers who attended ticketed events in 2019 (n=506), parents of school-aged children (n=712), and workers at large factories, warehouses and distribution centers (n=504). Anil and Erica Parker, managing director at The Harris Poll, reviewed these research results and discussed the implications for workplaces, schools, ticketed venues and other facilities in mid-November in Episode 3 of Evolv’s Digital Threshold Live webcast series.
December…Putting a Bow on 2020
In the beginning of the month, Mahesh Saptharishi, CTO at Motorola Solutions, joined Anil in Episode 4 of Digital Threshold Live: “Why Technology Convergence in the Digital Threshold Matters” to talk about the technological possibilities at the intersection of sensors and AI, exploring the business drivers, the technology and ultimately the effect on humans. He told us that “Machine learning are the core algorithmic capabilities that power AI,” and with regards to physical security, “when cameras, or when systems, see things, detect objects or respond to what the objects are doing in the scene, that is artificial intelligence, but that ability to detect and the ability for that system to adapt to the environment is powered by machine learning algorithms.”
In December we received three honors. Frost & Sullivan recognized Evolv with the 2020 North American Technology Innovation Leadership Award for Evolv Express™ publishing a full industry report. BostInno named us one of Boston’s hottest startups with an Inno on Fire 2020 Blazer Award; and we were awarded a 2020 Platinum ‘ASTORS’ Homeland Security Award from American Security Today.
To tie a bow around what we learned from 2020 and put it to work in 2021, Anil welcomed Courtney Adante, President and Security Risk Advisor, and Jonathan Wackrow, Managing Director and Global Head of Security from Teneo, a global CEO consulting and advisory firm to join him for Digital Threshold Live Episode 5 – Resilience Is A Competitive Necessity: Learnings From 2020 And Considerations For 2021. Resilience is central, it’s an organization’s ability to respond, recover and rebound, and the challenges of 2020 have made it abundantly clear that resilience planning is critical.
Looking Ahead to 2021
Throughout the year, several themes emerged among our customers and their industries: 1) touchless solutions are the key to building confidence and customer reengagement; 2) sharing lessons learned across institutions and venues within one’s industry is a true treasure; 3) a layered security strategy is the only way to adapt and recover from any tragic event; and 4) the security landscape and the CSO’s role has changed forever.
As we move into the second week of 2021, I hope you and your organization are able to use what we’ve learned to build a more robust security infrastructure and customer experience for 2021. We look forward to our continued partnerships and for those who haven’t yet reached out to have a conversation, I’m only an email or phone call away. And, don’t forget to check back periodically for the latest Digital Threshold Live event.
Cheers, here’s to a successful and safe 2021, and thank you for entrusting us with your safety.
Digital Threshold News: Episode 5 – Resilience is a Competitive Necessity: Learnings from 2020 and Considerations for 2021
2020 was a year of learning for security and risk practitioners, in fact, the blueprints they started the year with quickly became obsolete. At the end of the year, it’s time to look back on what the industry learned and what 2021 will bring with the final episode of the year of Digital Threshold Live.
Host Anil Chitkara, Evolv Technology Co-founder and Head of Corporate Development, welcomed two guests from Teneo, a global CEO consulting and advisory firm, Courtney Adante, President and Security Risk Advisor, and Jonathan Wackrow, Managing Director and Global Head of Security. Adante and Wackrow shared what they learned during this unexpected year and how that will shape risk and security postures in 2021.
2020: New and Emerging Risk Required Agility and Creative Solutions
No matter what industry, size, or level of success, most organizations were not prepared for a pandemic. Even when more information about COVID-19 became available, and there were shifts in work, Adante commented, “We were building solutions on the fly. This mode of operating will likely continue into 2021.”
Wackrow agreed, “Everyone has a plan until they’re punched in the face, and everyone got punched in the face. Those that have been successful, identified threats with the virus and pivoted quickly with a model of resilience and flexibility.”
COVID-19 wasn’t the only risk in 2020. Civil unrest around social and criminal justice reform, a faltering economy, rising crime rates, mental health issues, cyber-attacks, and natural disasters also commanded attention in 2020. Those same challenges will carry into 2021.
How Do Organizations Move Forward with Risk Management?
Adante and Wackrow discussed risk monitoring and intelligence, and their importance. They are leveraging data analysis and expert critiques to add context while concurrently teaching their clients how to do this.
Wackrow said, “In thinking about threat domains and how they impact your organization, it’s not only about consequences and severity, but how are you going to respond? You don’t want to be in a reactive model.”
A New Domain for Security: Health Security
In the realm of security, prior to a pandemic, the branches were physical and cyber. Now companies realize that health security also has to be part of that conversation. It becomes a new pillar requiring subject matter expertise, and is not something traditionally part of the security component. “We’re seeing hiring of chief medical officers outside of healthcare, in airlines and real estate developers. Businesses are now prioritizing this expertise,” Adante added.
This new part of security is changing the role of the Chief Security Officer (CSO).
The New CSO
Traditionally, a CSO has been about gates, guards, and guns. 2020 has disrupted this idea, and the role will never be the same. The CSO has three areas now: physical, cyber, and health. The CSO isn’t necessarily the expert on all these things, so that’s causing three shifts.
First, CSOs will have to think about risk management and strategy, along with its alignment with business operations and strategy.
Second, they’ll need to form collaborative relationships with leaders in HR, information security, and operations.
Third, there are now new issues on the plate, with physical locations mostly being empty. “New issues in security are now part of the story with the ‘work-from-home’ model. Those aren’t going away and may become bigger,” Adante said.
Resiliency: What Does That Mean in 2021?
The last question for security and risk leaders is to think about what resiliency means in 2021. It’s not about business continuity. Most businesses had those before the pandemic. They were very IT-focused. Companies need to integrate the three pillars of security — physical, cyber, and health to create a more sustainable version of resiliency.
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Parents are equally concerned about mass shootings and COVID; the majority want weapons screening in place.
While effectively dealing with COVID-19 is top-of-mind for facilities managers as they work toward getting students back to school full-time, a recent Harris Poll we commissioned indicates there’s significant concern over violence and crime to be overcome as well. And in the COVID era, traditional screening methods that create lines and crowding will no longer be acceptable as a mitigation measure.
For the poll, more than 700 parents of K-12 school-aged children were surveyed in Sept. and Oct. 2020. It found 87% of the parents were either very or somewhat concerned about their kids contacting COVID upon returning to school. But concern over their physical security was a close second, at 81%. Although parents in urban areas were more likely to be somewhat or very concerned than their suburban counterparts, over half of suburban parents are concerned about the physical security of their children, 74% vs. 54%, respectively.
Eight out of ten parents are concerned about the physical security of their school age children.
COVID measures yes, but physical security, too
It’s a similar story when looking at COVID-19 prevention protocols and measures to ensure physical safety.
Having schools follow federal Centers for Disease Control and Prevention (CDC) protocols is important to parents feeling safe about their kids. More than 90% of parents say it’s important for schools to ensure frequent handwashing and sanitizing, increased cleaning, mask wearing, social distancing and temperature screening (see Figure 1).
While that is certainly understandable, what may be surprising is that parents are nearly as concerned over physical security measures intended to keep students safe. More than 9 in 10 parents said it was somewhat or very important that each of the following measures be in place:
- Locked doors and visitors showing ID: 92%
- Presence of law enforcement: 92%
- All classrooms have door locks: 91%
- Metal detector for screening: 91%
Over 90% of parents say it is important to have a metal detector to screen for weapons coming into schools.
Part of the reason for concern over physical security measures is a fear of violence in public spaces. Sadly, school safety has been an issue for decades now. But concern seems to be growing, as the poll found 68% of parents think the risk is higher now than a year ago. Perhaps even more concerning, more than a third (31%) say going out in public is “mostly” or “very” unsafe.
Almost 90% of parents are concerned about a mass shooting in schools, matching the same level of concern about COVID.
In fact, parents are just as concerned over the risk of various sorts of physical violence as they are of COVID. Indeed, 88% of parents are somewhat or very concerned about COVID, the exact same number as for mass shootings. The numbers are similar for other forms of threats:
- Protest-related civil unrest/violence: 86%
- Street crime: 83%
- Terrorism: 76%
COVID-related issues with metal detectors
So, it’s clear schools will have to take steps to assuage parents’ concerns over various physical threats. But the poll makes clear the pandemic is making that more challenging.
Parents now see issues with traditional metal detector screening. More than three quarters of parents are concerned that screening can create long lines and requires a student’s belongings to be touched by a security guard (see Figure 2). Fewer but still significant numbers of parents cite issues such as the possibility for human error, creating crowds that violate social distancing guidelines, and the need for physical pat-downs and searches.
The poll makes clear any schools using traditional metal detector screening are in for some backlash from parents. In the COVID era, at least half of parents are not willing to accept many of the problems associated with traditional metal detectors, including:
- Crowds that violate social distancing guidelines
- Use of outdated technology
- False positives
- Slow or inefficient processes
- Physical pat down searches
Three out of four parents are concerned that security screening creates lines, and two thirds of them would not join a line that lacked social distancing.
Here’s another stat from the poll that I found fairly astounding: When parents were asked what they would do if they saw a security line in which people were not socially distancing, nearly two-thirds (65%) said they would not join the line. This inclination was far more pronounced in urban (73%) and suburban (64%) areas than rural (43%).
A touchless screening experience
I discussed this issue, along with many others, in a webinar with Erica Parker, Managing Director at The Harris Poll. “When you think about the intersection of COVID and metal detector screening, and the fact that it can create long security lines, [parents are] not interested in that,” she said. Newer technology can make a difference, though. “We find that 87% are likely to return to facilities and venues if there was a touchless security screening,” she said.
The vast majority of parents (87%) say they are likely to return to facilities and venues if touchless security screening is in place.
That makes sense because newer touchless security screening systems create an altogether different experience. There’s no need to empty pockets, because the system can detect items that are in your pockets and differentiate, say, a gun from a metal keychain or phone. By the same token, you can carry bags through the screener; there’s no need to empty them out. The systems are reliable enough that there are far fewer false positives – meaning mistaking a harmless item for a weapon – which means there’s no need for pat-downs.
All of these attributes contribute to another big advantage of touchless systems: they’re much faster. Evolv Express, for example, uses artificial intelligence and powerful sensors to screen up to 3,600 people per hour, about 10 times faster than legacy metal detectors.
New back to school requirements
The Harris Poll makes clear that while COVID-19 is a top concern for parents of K-12 students, their physical safety is a close second. But given the COVID requirements for social distancing, it’s equally clear that we need to investigate new ways to keep kids safe and secure.
Parents will appreciate schools that implement a touchless approach, as 85% of them agree that knowing everyone is screened upon entering a school building makes them more comfortable. And more than three quarters (78%) agreed that metal detection systems make it impossible to socially distance while in line.
With a system like Evolv Express, you can get ahead of the curve and safely welcome kids back to school. To learn more, visit Evolv.
Digital Threshold News: Episode 3 – The Harris Poll: New Visitor Expectations for Security Screening
The pandemic has shifted consumer, employee and visitor expectations across a wide swath of our society. The ways we work, interact, shop, travel and more have all experienced fundamental shifts, and it remains to be seen how permanent some or all of those evolutions may be as the global reopening continues.
However, on the third episode of Digital Threshold Live, host Anil Chitkara, Evolv Technology Co-founder and Head of Corporate Development, was joined by Erica Parker, Managing Director, Harris Insights & Analytics LLC (The Harris Poll) to discuss a particular aspect of changing visitor attitudes and expectations – those surrounding security screening.
Parker and Harris Insights recently published a report titled “Consumer Sentiment – Advancements in Security Screening,” which aimed to capture new visitor expectations regarding touchless physical security practices and guest experiences.
The findings will play a key role in helping organizations reopen and operate safely by providing an avenue toward greater understanding of visitor attitudes and desires and toward earning trust and confidence among members of the community.
“I think we’ve seen a lot of interaction of different crises over this six-month time period, and it’s important to think about that holistic environment that we’re operating in right now,” Parker said.
Episode 3 Highlights and Key Stats from The Harris Poll
The Harris Poll survey was conducted among more than 1,500 American adults with a personal stake in the security screening experience, including consumers who attended ticketed events in 2019, parents of school-age children, and workers at large factories, warehouses and distribution centers.
The survey was conducted online within the United States by The Harris Poll on behalf of Evolv Technology, and this population represents approximately 60% of the U.S. general population. Results are weighted to be representative of population under the study based on U.S. census population targets on education, age-gender, race and ethnicity, region, and income.
- Americans rate COVID-19 and the overall pandemic response as a top issue facing the country (83% say they are very or somewhat concerned).
- This did not, however, diminish their concerns about social violence, responding that they are very or somewhat concerned about mass shootings (83%), street crime (81%) and protest-related civil unrest (81%).
- All three groups believe that the risk of public violence is getting worse (70%) and nearly 3 in 10 (28%) express that they felt unsafe going out in public.
- Nearly 7 in 10 (69%) Americans value the general sense of safety that physical security measures provide, and over half (54%) believe there is deterrent value in those measures.
- Significant majorities also agree, though, that traditional metal detector screening measures introduce unacceptable risks in the pandemic environment.
- Nearly 8 in 10 (79%) feel that metal detectors create long lines, and two-thirds (67%) feel that metal detectors create crowds that violate social distancing guidelines.
- A majority also believe that metal detectors require belongings to be touched by a security guard (70%), require pat down searches (52%), generate too many false positives (58%) and force families to separate during screening (57%).
- When asked to consider how specific safety and security measures affected their likelihood of returning to venues and facilities, nearly 9 in 10 (87%) of Americans said they were likely to return if touchless security screening was in place.
- A majority of Americans surveyed say they would prefer touchless security screening (52%) over metal detector screening (48%) if given a choice between the two at identical events.
“It’s been really interesting as we’ve watched these numbers and trends unfold,” Parker said. “We’ve really been tracking public sentiment toward a range of topics [since March] as they come up and [based on] what is timely in the news at the time – anything from the economy to healthcare to jobs to education.
“Since the beginning, we’ve actually been tracking different “fear curves,” as we call them. … The fear of returning to public activity is even greater than the fear of dying, with 70% citing that fear.”
That means that strategies and best practices for assuaging those fears, easing heightened emotions and providing peace of mind and security will continue to be critical in the coming months and well into the future.
Tune In to the Next Episode of Digital Threshold Live
On December 3, 2020, we’ll host the fourth episode, Why Technology Convergence in the Digital Threshold Matters with Mahesh Saptharishi, CTO at Motorola Solutions; register here. We hope to “see” you there. In the meantime, consider us as a security resource, click here to contact us.
To view our OnDemand version of Episode 3 or register for future episodes of Digital Threshold Live, click here.
Too busy to sit in front of your laptop and watch these webcasts? New this month, we now offer these as a podcast. The Digital Threshold Podcast series is available on Apple, Google or Spotify.
Evolv Technology was a proud sponsor of the Counter Terror Business 365 Virtual event on October 8, 2020. During the virtual event, Nathan Bailey, Evolv Technology Sales Director of EMEA, gave a keynote presentation where he discussed the current threat environment, the need for touchless security screening in this new normal and how Evolv can help keep venues and facilities safe from terrorists and pandemic health threats worldwide.
Here is that keynote presentation.
Watch other CTB365 event presentations, including the final Panel Discussion & Round-up featuring: Philip Ingram, Figen Murray, Rick Mounfield, Paul Jeffrey, Gary Simpson, Nick Aldworth and our own Co-founder, Anil Chitkara – Click here.
ABOUT NATHAN BAILEY:
Sales Director, EMEA – Evolv Technology
For twenty plus years, Nathan Bailey has been a recognised leader in the security sector. From a young inspired engineer working on vehicle explosives detection systems to running a company providing the best technology to combat contraband and weapons from entering prisons and courts, Nathan has never wavered from the mission of keeping people safe.
At Evolv, he has responsibility for market development and customer success across Europe. Nathan has worked with some of the world’s most recognized sports clubs and event operators, bringing the full breadth of his screening systems expertise to organisations committed to physical and health safety.
ABOUT EVOLV TECHNOLOGY
Evolv Technology provides touchless security screening systems that ensure safety without sacrificing the visitor experience. The company’s latest product, coupled with a thermal imaging package, spots concealed weapons and potential virus infection threats using advanced digital sensors and artificial intelligence that is incredibly accurate, discreet and delivers significantly more throughput than older technologies. Evolv Express™ has earned industry accolades such as the 2020 Edison Awards™, two Campus Safety 2020 BEST Awards, and Campus Security & Life Safety magazine’s Secure Campus 2020 Awards.
Evolv’s customers include hundreds of corporations, airports, schools, cultural landmarks, hospitals, outdoor entertainment venues, stadiums and large-scale events around the globe. Led by a team of security industry thought leaders with a track record for delivering first-to-market products, the company holds more than 100 patents. For more information, visit https://evolvtechnology.com.
Hi my name is Nathan Bailey – Sales Director for Evolv technology and it’s my pleasure to be able to speak to you today and talk to you about the current threat environment, the need for a layered security strategy and a little about our products and services that have been widely used across the world today.
Before I begin, I’ll give you a little background about Evolv Technology…
Evolv was founded on the belief that everyone deserves to live, work, learn and play in a safe environment; free from terrorist activity, free from attack and free to live life to the fullest without fear.
Evolv technology was founded in 2013 and since then has grown to become the leader in touchless security screening technology across the US and following this success is developing and growing throughout the world today.
We’ve seen over the last few years just how much the world is changing, with extremism moving from well-organized terror cells such as al Qaeda to your local activist who are radicalized through online propaganda
We’ve seen attacks such as the Paris shootings, London Bridge attacks and Parsons green tube station to name just a few, we can see that these attacks come in many forms and from many mediums and now to top it all off we have a biothreat, to which the industry has been crippled.
As we have heard from Figen and Nick today we need to learn from these tragic events in the past to make things better for the future. With the new legislation coming out, every venue must do what is right to secure the public, the venue and their staff, from becoming a victim to such attacks.
We must seek at all levels to provide the best we can at every moment because one life lost is one too many.
Now there is no silver bullet to any of the challenges we face but we believe that one right step at a time and with the right approach we can improve and reduce the number of attacks the adversary inflicts.
The combination of an unprecedented number of weapons and unprecedented levels of anxiety and depression creates an unprecedented danger. We are living in an era of armed anxiety. Even though people are not gathering at scale today, that will change someday soon. Any gathering or workplace could be the next target. Any employee or visitor could suddenly erupt into the next violent threat. Any fan could reach their breaking point during an argument in your stands.
It could happen anywhere at any time.
So, when we look to the future and consider reopening the doors once again to the public, to our fans and visitors, we must consider that the attitude will be different, some people will be anxious about returning to larger gatherings not just because of the Biological threat but also the very real terror threat, and so as a company we aim to provide a solution that enables venues to reopen its doors with confidence, to provide a platform which is inviting to the visitors, fans and public. A system which reduces human to human contact and at the same time prevents weapons of mass destruction from entering.
Reopening your venues will bring many challenges just, as we have heard from the guest speakers so far today and having worked with many sports stadiums, Event Arenas, theme parks, exhibition centers and conference halls , museums, hospitals and performing arts venues across the world prior to and during the COVID-19 Pandemic we understand just how difficult it is to plan for the new future. It’s important to remember, while you look to create a safer environment from biological threats, you cannot let your guard down on public safety related to weapons threats. You have a duty to protect all who enter from both public safety and public health.
We have heard from Rick Mountfield on the role of the security officer and I wanted to say that in almost all client engagement I have had over the past 6 months or so, staffing is one of the biggest concerns, with the ever increasing terror threat and now with the COVID-19 Bio threat, we have seen a large decline in the number of security personnel available and I’m sure that this has crossed your mind when looking at your reopening plans?
Because our Evolv Express system is capable of such a high flow rate for screening it replaces in excess of 10 to 15 metal detectors depending on your operational layout and as such reduces the number of security guards required to operate. This in turn allows our clients to reduce their security teams considerably, save a huge portion of costs and then reinvest in retraining and repurposing the additional head count to perform other duties such as crowd management and behavioral detection, or you can look at getting canine teams in or use the money for additional screening systems… or simple save money and reduce your overheads.
Express enables fast, respectful, touchless screening for your security teams, fans, and patrons; No longer are people required to divest their personal belongings before passing through security, No longer does the security officer have to carry out additional metal wanding or pat downs to every person who walks through which infringes on personal space and puts both the officer and visitor at a greater risks of human to human contact. With a screening capacity of more than 3600 people per hour, the Evolv Express provides free-flow screening at the pace of life, and with its proprietary artificial intelligence platform, Express is able to differentiate between every day personal items like cell phones, keys and coins and Mass casualty Weapons.
I could talk all day about our system and its performance but I won’t, I hope you have a great time in session 2 and as I say goodbye I’ll leave you with this video which shows everything I’ve spoken about. If you want to learn more or talk to us, then please connect with me or one of the team after the show…
<Express video plays>
The pandemic has made one thing clear for security professionals across the globe, there is no going back to the old analog, invasive security screening methods we’ve used for decades such as metal detectors, hand wands and pat downs.
Evolv Technology CEO, Peter George, recently talked with Security Magazine where he called upon his decades-long track record in the cybersecurity industry to discuss how physical security is entering that same digital transformation.
In this interview, you’ll hear Peter discuss why the future of people screening must be touchless and digital in order to deal with the realities of today’s threats from weapons and viruses, and, while it’s impossible to specifically predict every new threat, digital technology makes it possible to reduce the window of exposure and minimize disruption. That’s what Evolv’s Digital Threshold vision could deliver, creating Agile Readiness.
Read the full interview.
The New Normal
Throughout this global pandemic period I’ve had many conversations with leaders responsible for people screening at live sports and entertainment venues, workplaces, schools, houses of worship, and outdoor theme parks across America. We’ve all felt a pandemic anxiety. Along with our heroic first responders, few feel it more acutely than these men and women responsible for helping people safely gather in a time when the act of gathering itself has become a mortal threat. Their entire world was shut down and is now in the process of reformatting and rebooting.
Most of the security leaders I am talking with are struggling with how to reopen safely, attract visitors, and stay open indefinitely. One thing I know for sure: there will be no going back to the old screening procedures. Why? Because three waves of change are combining to crest and crash down on the thresholds of their venues at the same time. The future of people screening will be quite different indeed, but it will be much, much better—at least for those who learn to adapt.
So, what are these three waves of change? They are the Normalization of Pandemics, Armed Anxiety, and the Digital Transformation of Physical Security. Let’s look at each in detail.
Wave 1: Normalization of Pandemics
Pandemic viruses turn unwitting visitors into weapons. COVID-19 has weaponized people in a way never seen before. Everyone now knows that packed crowds and human contact multiply the danger. Visitors and employees are looking at every venue and workplace with new eyes and formulating an internal risk score based on what they see. They are highly sensitized and are looking for evidence that the operators “get it” and have taken action. They don’t always know what they should expect, but they absolutely will expect security screening to be visibly different. COVID-19 has changed the risk profile of gatherings forever. A pandemic-aware security posture is the new normal.
Traditional high-touch entry screening is obsolete. Helping visitors feel safe in the new environment while delivering a financially sustainable entry throughput is just not possible with old metal detectors, manual bag inspections, and the resulting crowds. Along with new regulations and mandated protocols that venues must abide by, visitors and employees now also want to see a very orderly, safe, and socially-distanced people flow. A touchless visitor experience is part of the new normal.
A pandemic-aware security posture is not some passing fad. There have been six serious pandemics in just the last two decades: SARS, MERS, avian flu, swine flu, Ebola, and now COVID-19. Will there be more? Absolutely. Every physical security team must now develop the ability to adapt to future pandemics that are certainly on the way. Ongoing pandemic readiness is part of the new normal.
Evolv Technology customers, such as Six Flags and Hersheypark, have adapted to the pandemic by rolling out a new comprehensive health and safety plan for reopening their amusement parks. In the case of Six Flags, they’ve added thermal imaging for identifying guests with elevated body temperature and Evolv’s touchless security screening as part of their social-distancing procedures. We believe this is the beginning of a new trend of multi-threat screening that is changing venues and guest experiences forever.
Wave 2: Armed Anxiety
Research shows that there are as many as 393 million privately owned guns in circulation in the United States. The recent pandemic has spurred a new surge in gun purchases. More guns were sold in the first eight months of 2020 than were sold in all of last year. While most crime has significantly declined during the pandemic, shootings and killings remain at pre-pandemic levels.
Soon after pandemic lockdown orders started to lift, there was a venue-targeted active shooting incident in Arizona, and other active shooter incidents in Kansas and Texas. In 2020 the U.S. is on track to have an all-time record year for mass shootings, having reached the 2019 total of 417 on September 2, with four months still left to go.
The fact that shooting incidents persist amid the pandemic is unsurprising when we consider the historic levels of depression and anxiety that people are experiencing right now. The CDC reports that 40% of U.S. adults reported struggling with mental health or substance abuse during the pandemic—with the prevalence of anxiety being three times higher and depression four times higher than the same period last year.
The combination of an unprecedented number of weapons and unprecedented levels of anxiety and depression creates an unprecedented danger. We are living in an era of armed anxiety. Even though people are not gathering at scale today, that will change someday soon. Any gathering or workplace could be the next target. Any employee or visitor could suddenly erupt into the next violent threat. It could happen anywhere at any time.
Wave 3: The Digital Transformation of Physical Security
Outside the physical security world, businesses in every industry are unlocking efficiency and value by digitizing old manual and analog processes. They are re-imagining their organizations and operations in a future defined by software, data, sensors, mobility, networks, machine learning, automation, and analytics. It isn’t change for the sake of change; it’s change to allow the business to perform better in the modern world and be ready to respond more quickly to change in the future.
Anheuser-Busch InBev is using machine learning to help bars create more accurate orders, resulting in better customer satisfaction. Walmart is using shelf-scanning robots to optimize inventory performance. Black & Decker is using networked sensors to track the movement of materials in factories to increase labor efficiency and quality.
Is digital transformation worth the effort? Yes, with the greatest rewards going to those who start early and do it right. Across all industries, digital leaders clearly outperform the laggards in their industry in both growth and profitability according to recent Bain & Company research:
After comparing financial results for five categories of companies based on their degree of digital maturity, Bain found that revenues for the digital leaders grew 14 percent over the past three years, more than doubling the performance of the digital laggards in their industries. Profitability followed a similar pattern—83 percent of the leaders increased margins over that period while less than half of the industry laggards did so.
Unfortunately, physical security stands out as a laggard in digital transformation—especially when compared to the modern cybersecurity best practices that I am used to. Consider the findings of Accenture and Microsoft in their recent survey of physical security leaders:
“We found that although security leaders see the opportunity to enhance risk management with digital capabilities, the industry is at various levels of maturity, and at worst is a decade behind. Respondents identified “reactive threat management” and “intuition-led decision-making based on subjectivity” as the two leading challenges facing physical security operations today. These challenges—operating reactively and improving decision-making—make it difficult to be proactive. This puts your people, brand and reputation at risk.”
It’s not surprising that physical security managers are worried about “reactive threat management” and “intuition-led decisions” when their security screening technology hasn’t fundamentally changed since the 1920s and is completely devoid of digital data. Old analog metal detectors, hand wands, and manual bag inspections are artifacts of a pre-digital age. Weapons screening sometimes feels like the land that time forgot.
Today’s lack of modern technology in physical security operations has created an undue reliance on security staff. The security officers are burdened with an ever-growing list of tasks: watch out for bad behavior, answer guest’s questions, handle minor incidents, and clean up the physical space, in addition to the core screening role of manually checking everybody entering for prohibited items. There are simply too many things for any one security guard to manage.
Things could not be more different in the cybersecurity part of the business. Because cybersecurity was born inherently digital, cybersecurity professionals are immersed in oceans of digital data and refined pattern recognition based on cutting edge artificial intelligence. They have deep and meaningful analytics and real-time threat intelligence that help them adapt to new threats, in real time, and continuously tighten their perimeter.
The Rise of the Digital Threshold
How long will it be until we close the gap between the digital haves in cyber and the digital have-nots in physical security? It’s already happening. A new vision and technology architecture are emerging. We call this vision the Digital Threshold. The Digital Threshold vision applies the proven patterns of digital transformation and cybersecurity to everything that happens in the space people cross as they enter and exit modern venues and facilities.
Within the Digital Threshold vision, venues and facilities can intelligently use data to create a frictionless experience for guests and employees. The result is an entry process that enhances the overall experience instead of diminishing it as it so often does today.
Making weapons screening faster and more precise is part of the Digital Threshold vision, but it’s just the beginning. What if the entry experience could also seamlessly integrate digital health screening and health credential processing into the screening process? What if electronic ticketing, VIP identification, and BOLO alerts could also be part of the same seamless flow? And what if the Digital Threshold generated useful analytics that enable data-driven decisions about system adjustments and people flows? All of this is part of the Digital Threshold vision that not only addresses the current environment, but also creates the ability to adapt and flex to handle future needs as necessary.
The Digital Threshold as a Technology Architecture
The Digital Threshold is more than just a vision for frictionless entry experiences—it’s a digital technology architecture of components that work together to realize the vision. These components include Sensors, Analytics, and Actions, all on top of the AI Platform.
In the Digital Threshold vision, sensors work together to spot multiple threats and to supply useful insights about visitors. Each sensor fills in a different part of the picture. Data from magnetic field sensors make it possible to see the difference between a gun and a smartphone. Thermal imaging cameras provide the raw data that makes it possible to spot people with elevated body temperature—a sign of potential infection. Visible light cameras could gather the imagery needed to count visitors, estimate visitor demographics, and identify visitors as employees, VIP season pass holders, or known threats. Microphones, biometric and credential readers, and other types of sensors could supply added insights about who and what is coming through the Digital Threshold.
As threats evolve and new sensors emerge, the Digital Threshold sensor array can expand as needed. Rather than sending visitors through an obstacle course of standalone technologies, the Digital Threshold allows venues to touchlessly screen for multiple threats in a single concept of operation (CONOP).
AI Software Platform
Digital Threshold sensors produce a flood of raw digital data that must be stored, organized, and turned into meaningful information. That’s where the AI software platform comes in. It’s the brains of the Digital Threshold vision.
AI uses machine learning to spot complex patterns in data. More data and more kinds of data make machine learning models more precise over time. Having multiple digital sensors makes it possible to bring everything together in a way that increases situational awareness.
The core value of the Digital Threshold vision is embodied in software. The hardware is almost incidental and will someday come in many different forms. Instead of installing new hardware to improve accuracy, the machine learning models could be upgraded just like the software on smartphones. This completely changes the game of system upgrades. As the Digital Threshold gets smarter over time, rolling out new capabilities becomes a matter of clicks, not forklifts.
At Evolv, we call our AI software platform the Evolv Cortex AI™. From the beginning we designed Cortex AI to be upgradable and extensible across a wide variety of threats. It’s the brain of all our products and an early expression of the Digital Threshold vision.
When the AI software platform identifies a problem, imagine if the Digital Threshold action flow engine could spring into action to orchestrate the appropriate response. It’s about much more than beeps and alarms. Imagine if visitors could see a temporary “Slow Down” message when sensors detect crowding that violates social distancing requirements. If a potential weapon is spotted, the visitor might be visually directed to a weapon screening resolution station on the left, while a person with elevated body temperature could be directed to a health screening station on the right. Season ticket holders might be greeted with a “Welcome Back!” display.
Whatever the situation, the Digital Threshold could guide visitors and guard staff with a suitable programmed response. The key word is programmed. Because it would be a software workflow engine, actions could be changed and customized over time without a hardware upgrade. It’s software-defined physical security that could prove to be just as revolutionary as software-defined networking.
Because the Digital Threshold feeds on digital data, it could become possible to generate an ever-growing number of useful analytics to help plan and execute a frictionless experience. For example, based on the type of event, day of the week, forecast weather, and current tour of a specific performer, a Digital Threshold-equipped venue manager could potentially answer questions like the following:
- What time did the arrival rate peak before last week’s event?
- What is the mix of families and demographics of individuals coming through different entrances?
- Is entrance throughput consistent with our social distancing guidelines?
- Which doors seem to attract the most VIPs?
- What are the demographic characteristics of our visitors by entrance?
- What is the alarm rate at each entrance?
- What are the top threats detected at each entrance?
Once the data is in an analytics platform, there is almost no end to the questions we might answer. Remember the Accenture and Microsoft research finding that physical security managers were worried about “intuition-led decisions?” Having powerful analytics could be a huge step down the path to data-driven decision-making. These analytic insights not only keep people safely moving based on their risk profile but also allow for venues to monetize the visitor experience more effectively.
Toward Agile Readiness
These four components of the Digital Threshold come together to transform the screening process to both block today’s known threats and quickly adapt to future threats as they emerge. I call this the state of “Agile Readiness.” Modern venues with agile readiness can quickly flex and surge into whatever comes next.
While it is impossible to specifically predict every new threat, digital technology makes it possible to reduce the window of exposure and minimize disruption. It’s about generating, harnessing, and trusting data to make the most important decisions about safety instantaneously. It’s about maintaining a security posture that engenders trust and confidence among employees and visitors. It’s security that is obvious but low-profile, strong but not invasive, fast but not cumbersome. That’s what the Digital Threshold vision could deliver, creating Agile Readiness.
Software Eats the World of Physical Security
Web pioneer Marc Andreessen has famously claimed that “software is eating the world” and I completely agree with him. The most interesting thing about cars these days is the software that makes them more efficient and safer. The most interesting thing about a watch these days is the software that makes it a fitness and health tracker and an extension of my phone rather than just a timepiece. The hardware of modern technology is still important, but more often only as a vessel for the innovative software it contains.
At Evolv, we are bringing the “software eats the world” phenomenon to security screening, and it’s already creating incredible value for our customers. Our early implementation of the Digital Threshold vision is successfully devouring the old security screening technologies, and it shows no signs of slowing down. It’s also empowering security teams to do an even better job of keeping people safe while optimizing financial and staff resources.
The software platform supplies the brain and connective tissue to integrate capabilities of new emerging technologies that transform the new visitor or fan experience. It becomes the security platform to seamlessly integrate biometrics, video analytics, crowd intelligence, health posture data, electronic ticketing, and on-demand liability wavers to allow for a frictionless visitor, employee, and fan experience in a post COVID-19 world.
We have made substantial progress in realizing the Digital Threshold vision in the Evolv product line. Customers are telling us we have it right, but in many ways, we are just getting started. There’s a lot of room left to apply artificial intelligence to physical security, including new types of sensors to consider and analytics to create. It’s an extremely exciting time.
Addressing the realities of pandemics and armed anxiety while also developing the potential of digital transformation will require a new approach. We must reimagine these challenges and opportunities in a whole new light, unbound by legacy technologies or preconceived, outdated ideas. Armies of people using old ways of working simply cannot keep the public safe. The old solutions don’t scale wide enough or deep enough to address these threats everywhere they can appear. Much like we’ve seen in other industries, technology can fundamentally bend the curve back in our favor and return peace of mind. And peace of mind is what we all want and deserve, now more than ever.
One Chance to Get it Right
I believe that the realization of the Digital Threshold vision is inevitable, and the time to get started is now. I also believe that the transition will create winners and losers. Facilities that embrace and adapt to the digital future will earn lasting trust and long-term viability and loyalty. Facilities that are slow to adapt may never recover from the resulting loss of business and trust.
If you’d like to join us on the journey toward the Digital Threshold, consider attending our new Digital Threshold Live webcast series. We’ll be speaking with leading experts to explore the business drivers, technologies, and human dimensions of the Digital Threshold vision.
New security screening requirements in a post-pandemic world
Pre-pandemic, venue screening procedures relied on metal detectors, hand wands, and invasive bag inspections. While it was evident those methods were inefficient, frustrating and intrusive, in the pandemic-sensitive world, they are far too slow and manual and will result in unsafe crowding and dangerous physical contact.
The days of putting our phones and bags in containers handled by security guards are over
At Evolv, we are solving the security screening problems of today with the most innovative technology and thinking, making it possible for venues of all kinds to keep visitors and employees safe from concealed weapons and pandemic health threats.
In the wake of COVID-19, a fundamentally new approach to security screening is necessary for venues to safely reopen. To help people visualize what this screening looks like, we’ve produced a new video highlighting Evolv Express™ in action at several customer locations.
It’s security screening that is touchless, respectful and efficient.