Evolv Express™ vs. the Traditional Metal Detector
By: Julie Zomar, Director of Marketing, Evolv Technology
In today’s era of viral violence, we should no longer be screening with yesterday’s technology. Manual inspections, hand wands and traditional metal detectors are slow, invasive, inefficient, involve too many nuisance alarms and create long lines, forcing venues to choose between safety and the visitor experience.
Did you know, some venues are actually opting not to implement any security at all because they’d rather not make the trade-off between safety and visitor experience? This can’t be the choice you make.
Deploying screening technology in your venue is no longer something you and your team should dread or delay. With Evolv Express™, the first-of-its-kind free-flow weapons-detection system, visitors and employees walk through while simultaneously being screened for potential threats.
Through the power of AI, Express instantly differentiates threats from personal items such as keys, coins, belts and cell phones, making it easy for guards and frictionless for visitors. In fact, visitors no longer need to stop, empty pockets or remove bags. They simply walk right through at a natural pace one-at-a-time or in groups. It’s the fastest weapons-screening product on the market, screening 60 people every minute. That’s 3,600 people per hour – 10X faster than a traditional metal detector.
This two-lane system is approximately 11 feet wide and requires far fewer guards than traditional metal detectors to manage. In fact, some venues are seeing a 70% reduction in labor costs.
For those of you accustomed to traditional metal detectors, it’s going to be a positive shock…
- You no longer need a large footprint for security equipment
- Long, frustrating security screening lines will no longer form outside your venue
- Guards will now be able to conduct targeted searches using image-aided alarms
- And, your labor costs will decrease by up to 70%
Finally, venues can stop threats, while assuring a welcoming visitor and employee experience.
If at 800 people per hour, you need 50% less screening equipment, and 60% fewer guards, imagine what your coop would look like as your visitor throughput needs increase. Download our full infographic to see what screening 1200, 1600, 2400 and 3600 people per hour would look like with Evolv Express versus traditional metal detectors.
Celebrating July 4th Should Be Fun AND Safe
Holidays and celebrations bring people together — but in doing so, create “soft targets”, i.e. locations and venues that people gather that aren’t closely or heavily monitored and protected.
Examples of large, well-known holiday gatherings include Rockefeller Center around Christmastime, the annual St. Patrick’s Day parade in Boston, and the New Year’s Eve fireworks show at TIAA Bank Field in Jacksonville, Florida.
Since we know that attackers are increasingly targeting public venues and large-scale gatherings, as security professionals, we have an opportunity to transform the way we approach security to meet this evolving threat landscape.
July 4th is a Soft Target
With one of the most popular holidays in America right around the corner, it’s important to recognize the myriad ways we create soft targets during the fourth of July. Whether the Boston Pops July 4th Firework Spectacular, a community concert, or workplace barbeque, massive amounts of people are planning to come together in celebration across the country.
On a day intended to celebrate freedom, one of the last things venues want to do is burden guests with onerous security measures. However, allowing these large gatherings to go unprotected is a sure way to create a soft target and open yourself up to an attack.
Protecting Holiday Celebrations
Here are several proactive best practices that your venue – outdoor or indoor – can take to protect your staff and guests this 4th of July.
1. Collaborate with Law Enforcement
In the event of an attack, local law enforcement is essential to mitigating damage and protecting guests. Your venue security, law enforcement (e.g. police, fire department, etc.), and venue staff should all be introduced prior to an event. Establishing relationships between these is key to fast, streamlined emergency response.
2. Perform a Security Threat Assessment
In light of recent active shooter and bomb incidents, performing a security threat assessment and establishing specific response protocols will help safeguard your staff and guests.
In partnership with local law enforcement, walk the perimeter and identify all entry and exit points. Determine if you are able to lock down the event – and if so, identify what it will take to quickly make that happen without letting unwanted persons in, or a person of interest to escape.
It’s good to ask yourself these questions while performing your assessment:
- Where are the gaps in our security?
- Do we have enough perimeter control measures? (i.e. gates, security personnel, signage, etc.)
- Do we have screening systems in place to identify persons of interest and detect threats?
- What will we do if a threat is identified?
- How do we physically lock down the event?
- Will communicating to all security personnel and law enforcement be easy?
- How easy will it be for law enforcement to enter the venue/event?
- Where should local law enforcement be placed for rapid response?
- Do we have proper evacuation signage for event attendees?
- If an incident occurs, and exiting the event is not an option, do we have adequate areas for attendees to take shelter?
3. Build Emergency Response Plans & Procedures
Upon performing your security threat assessment with local law enforcement and your security staff, you will want to work together to determine safety plans and procedures in the case of an attack.
Think about including the following:
- An emergency response & communications plan – to ensure all staff and local law enforcement know what to do and are notified immediately
- A bomb threat plan – to manage bomb threat calls and know what to do if you locate a suspicious object
- An evacuation plan – with venue layout and evacuation routes
4. Incorporate Visual Deterrents
While creating plans and procedures, as well as highlighting evacuation routes, are an important and necessary process to ensure you are prepared, there are a few ways to keep yourself left of boom/bang.
Notifying guests that there are screening solutions upon entrance has actually proven to prevent attackers from entering or even targeting a venue. For example, the Orlando nightclub shooting that took place in 2016 was actually intended for Disney World’s shopping and entertainment complex, however the shooter became spooked by police that were on-site and instead chose the night club as his target.
Thus, maintaining a strong security presence can deter attackers from executing their plans and simultaneously show guests they’re being protected. Whether you implement visible cameras, strategically place security guards and police on horseback, add signage identifying items guests are prohibited from carrying into the venue, or simply alert guests that they’ll be subject to screening, there are numerous ways to show an attacker that the venue is prepared to deter an attack.
As Americans look forward to sporting red, white and blue, you and your staff need to be prepared for potential attacks on your celebrations. For more resources on protecting mass gatherings, the Department of Homeland Security provides several steps venues can take to strengthen security posture. And, for future events, consider implementing next generation weapons-sensing technology to efficiently identify threats and improve your guests’ experience.
Looking to learn more about how to protect a soft target? Read our blog “Relying on 100-Year-Old Technology is Not the Answer to Stop Today’s Active Shooter.”
Improving event security and the guest experience: Perspectives on screening from the executive protection industry
By Mike Ellenbogen and Christian West
In this blog, guest blogger Christian West of AS Solution and Mike Ellenbogen zoom in on the executive protection industry’s perspective on security screening for events. The goal is effective security for the principal and others – without compromising the guest experience.
Executive protection practitioners have a wholly unique perspective that differs from many others who use screening devices, including security providers at airports, sports arenas, and other facilities open to the general public.
Since they protect individuals, most often corporate leaders or high net worth individuals, the focus of private sector executive protection companies is naturally narrower than those who provide security for an entire stadium or office building. And when providing risk mitigation services for events large and small, as AS Solution also does, corporate clients expect security services to positively reflect brand values and contribute to a positive guest experience – not become a hassle for participants or a potential embarrassment for the corporate hosts.
Knowing when to blend in and when to stand out: It’s different in the private sector
It’s no secret that no one (and no thing) gets near the president of the United States without effective security screening. Entire sections of major cities are shut down to safeguard the presidential motorcade when he’s in town. We’re accustomed to seeing a variety of men in black near POTUS when he is out and about. When World Cup host Russia’s Vladimir Putin gifted President Donald Trump with a soccer ball during a 2018 press conference, it, too, was screened as routine.
But even though many outside the executive protection industry associate close protection with the president’s Secret Service coverage or celebrities surrounded by burly bodyguards, the protective reality in the corporate and high net worth segments is different.
Here, clients place a premium on customized protective services that are in harmony with the principal’s personal preferences and corporate culture – not only best protective practices. Clients want protection, of course, but they often want it to be as unobtrusive as possible. Unlike the high-profile people they protect, executive protection practitioners are normally quite happy that no one notices them at all: they need to know when to blend in (usually) and when to stand out (only as necessary).
They feel the same way about screening devices at events. Few corporate or high net worth clients are interested in forcing guests to line-up single file, empty their pockets, take off their belts, dump their cell phones, and walk through metal detectors – just to join a party, a product launch, or a press conference. While magnetometers and handheld wands can have their place in some circumstances, more discreet alternatives are welcome and even desirable.
Private sector executive protection contexts that call for discreet screening
At open-to-the-public events where a corporate or high net worth principal is present, his or her security is paramount from the executive protection perspective. But minimizing disruption and treating guests with utmost respect are also key. Similarly, at corporate events in which the principal participates, there could be dozens or hundreds of other company employees present, including venue staff, caterers, press, and more.
Corporate colleagues and vendors don’t want to feel as if they are under suspicion – and they are not. But in the U.S., for example, the intentional or accidental presence of firearms at such events nonetheless represents a potential risk situation. While the probability of an incident in these contexts might be low, their impact on the principal and others, if something went wrong, could be very high.
Another situation that calls for discreet screening is celebrity protection. AS Solution has also done protection for musicians on tour, which can be considered a multi-city string of events. Access to the backstage and celebrities is limited and tightly controlled, of course, but not completely restricted. Many people are involved, some better known than others. A star’s private “entourage” and guests can number dozens of people and vary from city to city. These guests of the stars don’t want to feel as if they are under suspicion, and nor do the principals or event hosts want to send such signals. But firearms are not a welcome part of any party scene.
AS Solution welcomes Evolv Edge as suitable technology for high-end executive protection
When AS Solution does Risk, Threat and Vulnerability Analyses (RTVAs) for events, the threat of a mass shooter has emerged as one of the more worrisome. Completely eliminating such threats is unfortunately not achievable, but it is possible to mitigate them. Security screening plays an important role here.
The challenge of using traditional security screening such as handheld wands and magnetometers in the kind of executive protection that AS Solution conducts is that it creates a negative guest experience. As a result, clients will often choose to opt out – even if the RTVA indicates that screening is necessary – rather than subject guests to the inconveniences and implied suspicion with which such tools are often associated. While this is an acceptable tradeoff in some circumstances, in others it is not.
Evolv Edge enables AS Solution to mitigate the risk of firearms and explosives at events with far less impact on the guest experience; AS Solution expects corporate and high net worth clients to be more amenable to such mitigation than previously available alternatives. The Evolv Edge provides a superior walk-through experience with multi-sensor technology that detects both metallic and non-metallic threats while eliminating the hassle of divesting every-day items and a need to “stop and pose.”
With enhanced security and a vastly improved guest experience, AS Solution is excited to partner with Evolv Technology to deliver high-end executive protection and event security.
This blog was cowritten by Mike Ellenbogen of Evolv Technology and Christian West of AS Solution, and also appears on https://assolution.com/blog/improving-event-security-and-the-guest-experience-perspectives-on-screening-from-the-executive-protection-industry/