By Rick Abraham, Vice President, Technical Sales and Solutions, Evolv Technology with Jeff Cahill, Manager Customer Success, Evolv Technology
One of the most rewarding things about our work at Evolv is that we get to help people do the things they love with a greater sense of safety, security, comfort, and convenience. It’s not just something we sense; it’s something we see and experience. It happens in every customer engagement, yet it particularly hit home for Jeff and me working with our first MLB team.
Jeff and I are big baseball fans. We know that one-of-a-kind feeling of going to the ballpark, seeing that lush green diamond and spending the day cheering or commiserating with family, friends and like-minded strangers who share a common bond. Once you’ve had that experience, it becomes a part of your very essence.
In 2020, fans were deprived of that experience because of COVID-19. It was a tough year for professional baseball, as it was for so many of the simple joys in life that we normally take for granted. The teams played the games, but the fans stayed home.
As we head into the 2021 season, one of the top priorities for Major League Baseball is to bring fans back to the ballpark. Each team must think about delivering a safe experience for everyone who enters. We are proud to be part of our first Major League Baseball security solution to deliver a safe experience for their fans, and anyone else passing through.
Earning Our Place in the Line Up
We were put to the test, and we passed. We have become embedded with the expert security and operations teams. We always say to our customers: “We are an expert in our technology, you are an expert in your space”. Nothing could be closer to the truth.
At Evolv, The Mission is Personal
For Jeff and me, and for all of us at Evolv, there is a personal connection to the work we do. We know we are creating a safer and better environment for people to do the things they enjoy or go back to work with less fear and trepidation following the trauma of COVID.
Jeff says the camaraderie in baseball is akin to what he feels working at Evolv, the spirit of all being in it together and believing we can accomplish great things. As he told me the other day: “I’ve never experienced such dedication and commitment in any job I’ve ever had. I feel like I’ve known the people at Evolv forever.”
For many people, baseball is an important part of forging connections. Fathers and sons, grandfathers and granddaughters, friends and family. And as we talked, we both felt a wave of pride knowing that we, in our own small way, are helping reopen ballparks for our country’s favorite pastime and enabling those connections to continue once again at one of the most celebrated and iconic venues in America. What more could you ask for?
Workers are just as concerned about physical safety as COVID protection – and not satisfied with traditional metal detectors.
While effectively dealing with COVID-19 is top-of-mind for facilities managers at large workplaces, a recent Harris Poll survey we commissioned indicates concern over physical threats are just as or even more concerning. And the survey makes clear that, while workers welcome screening measures to promote safety, if such measures create lines and crowding, they simply won’t be acceptable in the COVID era.
New research by The Harris Poll, conducted in mid-Sept. through early October 2020, surveyed more than 500 people who work in a factory, warehouse or distribution center that typically houses at least 100 workers. The survey covered workers in manufacturing, wholesale/retail, and transportation/utilities industries. These are the folks who are moving essential goods and services through our economy, including the pharmaceutical and food industries as well as other essential goods and services.
Concern over crime eclipses COVID
Results show workers are certainly concerned about contracting COVID-19, with 78% saying they are somewhat or very concerned. But an equal 78% are concerned about mass shootings. Other forms are violence are likewise quite concerning:
- Street crime: 79% somewhat or very concerned
- Protest-related civil unrest and violence: 71%
- Terrorism: 70%
78% of workers are concerned about contracting COVID-19, the same percentage who are concerned about mass shootings.
More than 4 in 5 respondents (83%) think crime has increased over the past year and 77% say the risk of violence in public spaces is higher than a year ago.
Those concerns extend to the workplace, with well over a third – 39% – saying they are somewhat or very concerned about their physical security while at work. Fearing for your safety is no way to go through your work day.
It’s not surprising, then, that workers do appreciate steps their employers take to keep them safe, with 92% reporting the safety measures at their workplace make them feel “mostly” or “very safe.” However, the majority of that group, 56%, was in the “mostly safe” camp, along with 8% who report feeling mostly or very unsafe.
More than a third of workers report they are somewhat or very concerned about their physical security while at work.
Part of the problem may be the type of security measures in place, with ID cards and swipe access being the most common, reported by 75% of workers. Only about a third have security or threat awareness training or a staffed gatehouse, and fewer yet have metal detectors (27%) or bag checks (25%). Clearly, there’s room for improvement.
Protecting the workplace
In terms of what measures would help workers feel safer, when it comes to COVID they include simple measures such as hand sanitizer stations as well as less common ones such as walk-through body temperature measurements (see Figure 1).
For physical security, nearly four out of five workers (79%) think metal detectors are necessary where people congregate, including workplaces. A majority agree such screening provides important benefits, namely:
- The ability to detect obvious threats: 74%
- Providing a sense of safety: 73%
- Acting as a deterrent: 57%
Nearly 4 out of 5 workers think metal detectors are necessary where people congregate, including workplaces.
Traditional metal detector screening involves emptying bags and pockets and potentially being subject to a pat-down. Even in the COVID era, such measures induce more positive feelings than negative – but the negatives are significant. Asked how this type of screening would make them feel, 69% said “calm” but nearly a third (32%) said “anxious.” And while 72% said it would make them “satisfied,” again 32% said it would make them “irritated.” Sixteen percent went so far as to say such screening would make them “fearful.”
It’s clear that COVID-19 is driving up levels of fear and anxiousness. Asked how COVID-19 made them feel about traditional screening methods, respondents reported feeling:
- Less calm: 33%
- Less confident: 28%
- Less satisfied: 30%
- More anxious: 34%
- More fearful: 28%
- More irritated: 33%
Workers report having a number of specific concerns about traditional metal detector screening, including long lines, the touching of their belongings and violation of social distancing guidelines (see Figure 2). Fewer but still significant numbers of workers cite issues such as the possibility for human error, too many false positives (such as a metal detector alerting on a harmless object) and the need for physical pat-downs and searches.
Here’s another stat from the poll that I found fairly astounding: When workers were asked what they would do if they saw a security line in which people were not socially distancing, more than half (55%) said they would not join the line.
A touchless screening experience
I discussed this issue, along with many others, in a webinar with Erica Parker, Managing Director at The Harris Poll. “When you think about the intersection of COVID and metal detector screening, and the fact that it can create long security lines, [workers are] not interested in that,” she said. Newer technology can make a difference, though. “We find that 87% are likely to return to facilities and venues if there was a touchless security screening,” she said.
The vast majority of respondents (87%) say they are likely to return to facilities and venues if touchless security screening is in place.
That makes sense because newer touchless security screening systems create an altogether different experience. There’s no need to empty pockets, because the system can detect items that are in your pockets and differentiate, say, a gun from a metal keychain or phone. By the same token, you can carry bags through the screening system; there’s no need to empty them out. The systems are reliable enough that there are far fewer false positives, which means there’s almost no need for pat-downs.
All of these attributes contribute to another big advantage of touchless systems: they’re much faster. Evolv Express, for example, uses artificial intelligence and advanced sensors to screen up to 3,600 people per hour, about 10 times faster than legacy metal detectors.
New workplace requirements
The Harris Poll makes clear that while COVID-19 is a top concern for workers, their physical safety is just as important. But given the COVID requirements for social distancing, it’s equally clear that we need to investigate new ways to keep workers safe and secure.
Workers will appreciate facilities that implement a touchless approach, as 83% agree that knowing everyone is screened upon entering a workplace makes them more comfortable. And more than three quarters (77%) agreed that metal detection systems make it impossible to socially distance while in line.
With a system like Evolv Express, you can get ahead of the curve and ensure employees you value their safety, making them more at ease at work – and, likely, more productive. Click here to learn more.
Watch Digital Threshold Live Episode 3 here:
Download our infographic for additional statistics.
Parents are equally concerned about mass shootings and COVID; the majority want weapons screening in place.
While effectively dealing with COVID-19 is top-of-mind for facilities managers as they work toward getting students back to school full-time, a recent Harris Poll we commissioned indicates there’s significant concern over violence and crime to be overcome as well. And in the COVID era, traditional screening methods that create lines and crowding will no longer be acceptable as a mitigation measure.
For the poll, more than 700 parents of K-12 school-aged children were surveyed in Sept. and Oct. 2020. It found 87% of the parents were either very or somewhat concerned about their kids contacting COVID upon returning to school. But concern over their physical security was a close second, at 81%. Although parents in urban areas were more likely to be somewhat or very concerned than their suburban counterparts, over half of suburban parents are concerned about the physical security of their children, 74% vs. 54%, respectively.
Eight out of ten parents are concerned about the physical security of their school age children.
COVID measures yes, but physical security, too
It’s a similar story when looking at COVID-19 prevention protocols and measures to ensure physical safety.
Having schools follow federal Centers for Disease Control and Prevention (CDC) protocols is important to parents feeling safe about their kids. More than 90% of parents say it’s important for schools to ensure frequent handwashing and sanitizing, increased cleaning, mask wearing, social distancing and temperature screening (see Figure 1).
While that is certainly understandable, what may be surprising is that parents are nearly as concerned over physical security measures intended to keep students safe. More than 9 in 10 parents said it was somewhat or very important that each of the following measures be in place:
- Locked doors and visitors showing ID: 92%
- Presence of law enforcement: 92%
- All classrooms have door locks: 91%
- Metal detector for screening: 91%
Over 90% of parents say it is important to have a metal detector to screen for weapons coming into schools.
Part of the reason for concern over physical security measures is a fear of violence in public spaces. Sadly, school safety has been an issue for decades now. But concern seems to be growing, as the poll found 68% of parents think the risk is higher now than a year ago. Perhaps even more concerning, more than a third (31%) say going out in public is “mostly” or “very” unsafe.
Almost 90% of parents are concerned about a mass shooting in schools, matching the same level of concern about COVID.
In fact, parents are just as concerned over the risk of various sorts of physical violence as they are of COVID. Indeed, 88% of parents are somewhat or very concerned about COVID, the exact same number as for mass shootings. The numbers are similar for other forms of threats:
- Protest-related civil unrest/violence: 86%
- Street crime: 83%
- Terrorism: 76%
COVID-related issues with metal detectors
So, it’s clear schools will have to take steps to assuage parents’ concerns over various physical threats. But the poll makes clear the pandemic is making that more challenging.
Parents now see issues with traditional metal detector screening. More than three quarters of parents are concerned that screening can create long lines and requires a student’s belongings to be touched by a security guard (see Figure 2). Fewer but still significant numbers of parents cite issues such as the possibility for human error, creating crowds that violate social distancing guidelines, and the need for physical pat-downs and searches.
The poll makes clear any schools using traditional metal detector screening are in for some backlash from parents. In the COVID era, at least half of parents are not willing to accept many of the problems associated with traditional metal detectors, including:
- Crowds that violate social distancing guidelines
- Use of outdated technology
- False positives
- Slow or inefficient processes
- Physical pat down searches
Three out of four parents are concerned that security screening creates lines, and two thirds of them would not join a line that lacked social distancing.
Here’s another stat from the poll that I found fairly astounding: When parents were asked what they would do if they saw a security line in which people were not socially distancing, nearly two-thirds (65%) said they would not join the line. This inclination was far more pronounced in urban (73%) and suburban (64%) areas than rural (43%).
A touchless screening experience
I discussed this issue, along with many others, in a webinar with Erica Parker, Managing Director at The Harris Poll. “When you think about the intersection of COVID and metal detector screening, and the fact that it can create long security lines, [parents are] not interested in that,” she said. Newer technology can make a difference, though. “We find that 87% are likely to return to facilities and venues if there was a touchless security screening,” she said.
The vast majority of parents (87%) say they are likely to return to facilities and venues if touchless security screening is in place.
That makes sense because newer touchless security screening systems create an altogether different experience. There’s no need to empty pockets, because the system can detect items that are in your pockets and differentiate, say, a gun from a metal keychain or phone. By the same token, you can carry bags through the screener; there’s no need to empty them out. The systems are reliable enough that there are far fewer false positives – meaning mistaking a harmless item for a weapon – which means there’s no need for pat-downs.
All of these attributes contribute to another big advantage of touchless systems: they’re much faster. Evolv Express, for example, uses artificial intelligence and powerful sensors to screen up to 3,600 people per hour, about 10 times faster than legacy metal detectors.
New back to school requirements
The Harris Poll makes clear that while COVID-19 is a top concern for parents of K-12 students, their physical safety is a close second. But given the COVID requirements for social distancing, it’s equally clear that we need to investigate new ways to keep kids safe and secure.
Parents will appreciate schools that implement a touchless approach, as 85% of them agree that knowing everyone is screened upon entering a school building makes them more comfortable. And more than three quarters (78%) agreed that metal detection systems make it impossible to socially distance while in line.
With a system like Evolv Express, you can get ahead of the curve and safely welcome kids back to school. To learn more, visit Evolv.
In the second episode of Digital Threshold Live, “Trust and Confidence: The Foundation of Delivering an Exceptional Visitor Experience,” host Anil Chitkara, Evolv Technology Co-founder and Head of Corporate Development, was joined by Jason White, Managing Director of Corporate Safety and Security for Hershey Entertainment and Resorts.
Episode 2 Highlights
Hershey Entertainment and Resorts has done an excellent job navigating the COVID-19 pandemic. The company proactively discussed procedures at the start of the new year before COVID-19 really made its way to the United States, keeping the safety of its staff and customers at the forefront of risk management and business continuity strategies.
Chitkara and White discussed a variety of topics related to public safety, public health, the customer journey and the path back to normal, including:
- Safely reopening in the wake of the pandemic, including technologies and strategies helping to make that possible.
- Creating a touch-free, contactless environment using technology such as Evolv’s touchless security screening systems.
- Safeguarding guests and employees with rigorous safety protocols, including temperature checks and COVID questionnaires as a health defense at each entrance.
- Balancing uncompromising security and an outstanding guest experience.
- Being prepared for inevitable staff quarantines and making sure Hershey Entertainments and Resorts was not short-staffed.
- Having a plan in place as health protocols and dynamics shift. “We have very, very strict and very detailed exposure response plans that have worked very well for us to the point where we’ve had no cases of community spread within HE&R, which is something we’re very proud of,” White said.
Venue security and venue reopening are complex topics, but leaders like White are developing a roadmap toward a new normal and beyond.
You can view the OnDemand version of the webcast by clicking on the video below.
To view OnDemand versions of other Digital Threshold Live episodes or register for future ones, click here.
Evolv Technology was a proud sponsor of the Counter Terror Business 365 Virtual event on October 8, 2020. During the virtual event, Nathan Bailey, Evolv Technology Sales Director of EMEA, gave a keynote presentation where he discussed the current threat environment, the need for touchless security screening in this new normal and how Evolv can help keep venues and facilities safe from terrorists and pandemic health threats worldwide.
Here is that keynote presentation.
Watch other CTB365 event presentations, including the final Panel Discussion & Round-up featuring: Philip Ingram, Figen Murray, Rick Mounfield, Paul Jeffrey, Gary Simpson, Nick Aldworth and our own Co-founder, Anil Chitkara – Click here.
ABOUT NATHAN BAILEY:
Sales Director, EMEA – Evolv Technology
For twenty plus years, Nathan Bailey has been a recognised leader in the security sector. From a young inspired engineer working on vehicle explosives detection systems to running a company providing the best technology to combat contraband and weapons from entering prisons and courts, Nathan has never wavered from the mission of keeping people safe.
At Evolv, he has responsibility for market development and customer success across Europe. Nathan has worked with some of the world’s most recognized sports clubs and event operators, bringing the full breadth of his screening systems expertise to organisations committed to physical and health safety.
ABOUT EVOLV TECHNOLOGY
Evolv Technology provides touchless security screening systems that ensure safety without sacrificing the visitor experience. The company’s latest product, coupled with a thermal imaging package, spots concealed weapons and potential virus infection threats using advanced digital sensors and artificial intelligence that is incredibly accurate, discreet and delivers significantly more throughput than older technologies. Evolv Express™ has earned industry accolades such as the 2020 Edison Awards™, two Campus Safety 2020 BEST Awards, and Campus Security & Life Safety magazine’s Secure Campus 2020 Awards.
Evolv’s customers include hundreds of corporations, airports, schools, cultural landmarks, hospitals, outdoor entertainment venues, stadiums and large-scale events around the globe. Led by a team of security industry thought leaders with a track record for delivering first-to-market products, the company holds more than 100 patents. For more information, visit https://evolvtechnology.com.
Hi my name is Nathan Bailey – Sales Director for Evolv technology and it’s my pleasure to be able to speak to you today and talk to you about the current threat environment, the need for a layered security strategy and a little about our products and services that have been widely used across the world today.
Before I begin, I’ll give you a little background about Evolv Technology…
Evolv was founded on the belief that everyone deserves to live, work, learn and play in a safe environment; free from terrorist activity, free from attack and free to live life to the fullest without fear.
Evolv technology was founded in 2013 and since then has grown to become the leader in touchless security screening technology across the US and following this success is developing and growing throughout the world today.
We’ve seen over the last few years just how much the world is changing, with extremism moving from well-organized terror cells such as al Qaeda to your local activist who are radicalized through online propaganda
We’ve seen attacks such as the Paris shootings, London Bridge attacks and Parsons green tube station to name just a few, we can see that these attacks come in many forms and from many mediums and now to top it all off we have a biothreat, to which the industry has been crippled.
As we have heard from Figen and Nick today we need to learn from these tragic events in the past to make things better for the future. With the new legislation coming out, every venue must do what is right to secure the public, the venue and their staff, from becoming a victim to such attacks.
We must seek at all levels to provide the best we can at every moment because one life lost is one too many.
Now there is no silver bullet to any of the challenges we face but we believe that one right step at a time and with the right approach we can improve and reduce the number of attacks the adversary inflicts.
The combination of an unprecedented number of weapons and unprecedented levels of anxiety and depression creates an unprecedented danger. We are living in an era of armed anxiety. Even though people are not gathering at scale today, that will change someday soon. Any gathering or workplace could be the next target. Any employee or visitor could suddenly erupt into the next violent threat. Any fan could reach their breaking point during an argument in your stands.
It could happen anywhere at any time.
So, when we look to the future and consider reopening the doors once again to the public, to our fans and visitors, we must consider that the attitude will be different, some people will be anxious about returning to larger gatherings not just because of the Biological threat but also the very real terror threat, and so as a company we aim to provide a solution that enables venues to reopen its doors with confidence, to provide a platform which is inviting to the visitors, fans and public. A system which reduces human to human contact and at the same time prevents weapons of mass destruction from entering.
Reopening your venues will bring many challenges just, as we have heard from the guest speakers so far today and having worked with many sports stadiums, Event Arenas, theme parks, exhibition centers and conference halls , museums, hospitals and performing arts venues across the world prior to and during the COVID-19 Pandemic we understand just how difficult it is to plan for the new future. It’s important to remember, while you look to create a safer environment from biological threats, you cannot let your guard down on public safety related to weapons threats. You have a duty to protect all who enter from both public safety and public health.
We have heard from Rick Mountfield on the role of the security officer and I wanted to say that in almost all client engagement I have had over the past 6 months or so, staffing is one of the biggest concerns, with the ever increasing terror threat and now with the COVID-19 Bio threat, we have seen a large decline in the number of security personnel available and I’m sure that this has crossed your mind when looking at your reopening plans?
Because our Evolv Express system is capable of such a high flow rate for screening it replaces in excess of 10 to 15 metal detectors depending on your operational layout and as such reduces the number of security guards required to operate. This in turn allows our clients to reduce their security teams considerably, save a huge portion of costs and then reinvest in retraining and repurposing the additional head count to perform other duties such as crowd management and behavioral detection, or you can look at getting canine teams in or use the money for additional screening systems… or simple save money and reduce your overheads.
Express enables fast, respectful, touchless screening for your security teams, fans, and patrons; No longer are people required to divest their personal belongings before passing through security, No longer does the security officer have to carry out additional metal wanding or pat downs to every person who walks through which infringes on personal space and puts both the officer and visitor at a greater risks of human to human contact. With a screening capacity of more than 3600 people per hour, the Evolv Express provides free-flow screening at the pace of life, and with its proprietary artificial intelligence platform, Express is able to differentiate between every day personal items like cell phones, keys and coins and Mass casualty Weapons.
I could talk all day about our system and its performance but I won’t, I hope you have a great time in session 2 and as I say goodbye I’ll leave you with this video which shows everything I’ve spoken about. If you want to learn more or talk to us, then please connect with me or one of the team after the show…
<Express video plays>
Welcome to Digital Threshold News. In this newsletter, we’ll keep you up-to-date on all the latest insights and thought leadership from our Digital Threshold Live webcast series and podcasts.
These webcasts and podcasts give us the opportunity to bring you the latest industry trends and lessons learned from professionals and practitioners who are at the intersection of venues and technology to keep you ahead of the curve. The goal is to give you specific, targeted actions you can bring back to your organization and inspire you to think about how the future of the industry is taking shape.
In the first episode of Digital Threshold Live, “Safely Reopening New York’s Art Venues in a Pandemic,” host Anil Chitkara, Evolv Technology Co-Founder and Head of Corporate Development, was joined by three impressive industry guests:
- Keith Prewitt, Chief Security Officer for the Metropolitan Museum of Art
- Lisa Schroeder, Director of Finance, Performance and Campus Operations for the Lincoln Center for the Performing Arts
- Thomas Slade, Senior Security Director for the American Museum of Natural History
Alongside many of New York City’s cultural institutions, these leaders formed a coalition of sorts to bring together the city’s brightest minds in the face of the daunting task of navigating the COVID-19 pandemic and, now, reopening efforts aimed at creating a safer environment in a city accustomed to approximately 60 million tourists annually.
Episode 1 Highlights
Chitkara and the trio of industry leaders discussed a variety of topics relating to public safety, public health, the customer journey and the path back to normal, including:
- Safely reopening in the wake of the pandemic, including technologies and strategies helping make that possible
- The impact of, and desire for, touchless customer experiences
- The importance of risk mitigation and continuity plans that empower you to be agile and adaptable in an ever-changing environment
- How art venues, in particular, are giving visitors and staff alike peace of mind
- How the visitor journey is being impacted by social distancing, patron screening, and more
- Emerging and re-emerging technologies, such as temperature screening
Venue security and venue reopening are complex topics, but leaders like Prewitt, Schroeder and Slade are developing a roadmap toward a new normal and beyond.
You can view the OnDemand version of the webcast by clicking on the video below.
On November 12, 2020, we’ll host the third episode, The Harris Poll: New Visitor Expectations for Security Screening with Erica Parker, Managing Director, Harris Insights; register here. We hope to “see” you there. In the meantime, consider us as a security resource, click here to contact us.
To view our OnDemand version of Episode 2 or register for future episodes of Digital Threshold Live, click here.
The New Normal
Throughout this global pandemic period I’ve had many conversations with leaders responsible for people screening at live sports and entertainment venues, workplaces, schools, houses of worship, and outdoor theme parks across America. We’ve all felt a pandemic anxiety. Along with our heroic first responders, few feel it more acutely than these men and women responsible for helping people safely gather in a time when the act of gathering itself has become a mortal threat. Their entire world was shut down and is now in the process of reformatting and rebooting.
Most of the security leaders I am talking with are struggling with how to reopen safely, attract visitors, and stay open indefinitely. One thing I know for sure: there will be no going back to the old screening procedures. Why? Because three waves of change are combining to crest and crash down on the thresholds of their venues at the same time. The future of people screening will be quite different indeed, but it will be much, much better—at least for those who learn to adapt.
So, what are these three waves of change? They are the Normalization of Pandemics, Armed Anxiety, and the Digital Transformation of Physical Security. Let’s look at each in detail.
Wave 1: Normalization of Pandemics
Pandemic viruses turn unwitting visitors into weapons. COVID-19 has weaponized people in a way never seen before. Everyone now knows that packed crowds and human contact multiply the danger. Visitors and employees are looking at every venue and workplace with new eyes and formulating an internal risk score based on what they see. They are highly sensitized and are looking for evidence that the operators “get it” and have taken action. They don’t always know what they should expect, but they absolutely will expect security screening to be visibly different. COVID-19 has changed the risk profile of gatherings forever. A pandemic-aware security posture is the new normal.
Traditional high-touch entry screening is obsolete. Helping visitors feel safe in the new environment while delivering a financially sustainable entry throughput is just not possible with old metal detectors, manual bag inspections, and the resulting crowds. Along with new regulations and mandated protocols that venues must abide by, visitors and employees now also want to see a very orderly, safe, and socially-distanced people flow. A touchless visitor experience is part of the new normal.
A pandemic-aware security posture is not some passing fad. There have been six serious pandemics in just the last two decades: SARS, MERS, avian flu, swine flu, Ebola, and now COVID-19. Will there be more? Absolutely. Every physical security team must now develop the ability to adapt to future pandemics that are certainly on the way. Ongoing pandemic readiness is part of the new normal.
Evolv Technology customers, such as Six Flags and Hersheypark, have adapted to the pandemic by rolling out a new comprehensive health and safety plan for reopening their amusement parks. In the case of Six Flags, they’ve added thermal imaging for identifying guests with elevated body temperature and Evolv’s touchless security screening as part of their social-distancing procedures. We believe this is the beginning of a new trend of multi-threat screening that is changing venues and guest experiences forever.
Wave 2: Armed Anxiety
Research shows that there are as many as 393 million privately owned guns in circulation in the United States. The recent pandemic has spurred a new surge in gun purchases. More guns were sold in the first eight months of 2020 than were sold in all of last year. While most crime has significantly declined during the pandemic, shootings and killings remain at pre-pandemic levels.
Soon after pandemic lockdown orders started to lift, there was a venue-targeted active shooting incident in Arizona, and other active shooter incidents in Kansas and Texas. In 2020 the U.S. is on track to have an all-time record year for mass shootings, having reached the 2019 total of 417 on September 2, with four months still left to go.
The fact that shooting incidents persist amid the pandemic is unsurprising when we consider the historic levels of depression and anxiety that people are experiencing right now. The CDC reports that 40% of U.S. adults reported struggling with mental health or substance abuse during the pandemic—with the prevalence of anxiety being three times higher and depression four times higher than the same period last year.
The combination of an unprecedented number of weapons and unprecedented levels of anxiety and depression creates an unprecedented danger. We are living in an era of armed anxiety. Even though people are not gathering at scale today, that will change someday soon. Any gathering or workplace could be the next target. Any employee or visitor could suddenly erupt into the next violent threat. It could happen anywhere at any time.
Wave 3: The Digital Transformation of Physical Security
Outside the physical security world, businesses in every industry are unlocking efficiency and value by digitizing old manual and analog processes. They are re-imagining their organizations and operations in a future defined by software, data, sensors, mobility, networks, machine learning, automation, and analytics. It isn’t change for the sake of change; it’s change to allow the business to perform better in the modern world and be ready to respond more quickly to change in the future.
Anheuser-Busch InBev is using machine learning to help bars create more accurate orders, resulting in better customer satisfaction. Walmart is using shelf-scanning robots to optimize inventory performance. Black & Decker is using networked sensors to track the movement of materials in factories to increase labor efficiency and quality.
Is digital transformation worth the effort? Yes, with the greatest rewards going to those who start early and do it right. Across all industries, digital leaders clearly outperform the laggards in their industry in both growth and profitability according to recent Bain & Company research:
After comparing financial results for five categories of companies based on their degree of digital maturity, Bain found that revenues for the digital leaders grew 14 percent over the past three years, more than doubling the performance of the digital laggards in their industries. Profitability followed a similar pattern—83 percent of the leaders increased margins over that period while less than half of the industry laggards did so.
Unfortunately, physical security stands out as a laggard in digital transformation—especially when compared to the modern cybersecurity best practices that I am used to. Consider the findings of Accenture and Microsoft in their recent survey of physical security leaders:
“We found that although security leaders see the opportunity to enhance risk management with digital capabilities, the industry is at various levels of maturity, and at worst is a decade behind. Respondents identified “reactive threat management” and “intuition-led decision-making based on subjectivity” as the two leading challenges facing physical security operations today. These challenges—operating reactively and improving decision-making—make it difficult to be proactive. This puts your people, brand and reputation at risk.”
It’s not surprising that physical security managers are worried about “reactive threat management” and “intuition-led decisions” when their security screening technology hasn’t fundamentally changed since the 1920s and is completely devoid of digital data. Old analog metal detectors, hand wands, and manual bag inspections are artifacts of a pre-digital age. Weapons screening sometimes feels like the land that time forgot.
Today’s lack of modern technology in physical security operations has created an undue reliance on security staff. The security officers are burdened with an ever-growing list of tasks: watch out for bad behavior, answer guest’s questions, handle minor incidents, and clean up the physical space, in addition to the core screening role of manually checking everybody entering for prohibited items. There are simply too many things for any one security guard to manage.
Things could not be more different in the cybersecurity part of the business. Because cybersecurity was born inherently digital, cybersecurity professionals are immersed in oceans of digital data and refined pattern recognition based on cutting edge artificial intelligence. They have deep and meaningful analytics and real-time threat intelligence that help them adapt to new threats, in real time, and continuously tighten their perimeter.
The Rise of the Digital Threshold
How long will it be until we close the gap between the digital haves in cyber and the digital have-nots in physical security? It’s already happening. A new vision and technology architecture are emerging. We call this vision the Digital Threshold. The Digital Threshold vision applies the proven patterns of digital transformation and cybersecurity to everything that happens in the space people cross as they enter and exit modern venues and facilities.
Within the Digital Threshold vision, venues and facilities can intelligently use data to create a frictionless experience for guests and employees. The result is an entry process that enhances the overall experience instead of diminishing it as it so often does today.
Making weapons screening faster and more precise is part of the Digital Threshold vision, but it’s just the beginning. What if the entry experience could also seamlessly integrate digital health screening and health credential processing into the screening process? What if electronic ticketing, VIP identification, and BOLO alerts could also be part of the same seamless flow? And what if the Digital Threshold generated useful analytics that enable data-driven decisions about system adjustments and people flows? All of this is part of the Digital Threshold vision that not only addresses the current environment, but also creates the ability to adapt and flex to handle future needs as necessary.
The Digital Threshold as a Technology Architecture
The Digital Threshold is more than just a vision for frictionless entry experiences—it’s a digital technology architecture of components that work together to realize the vision. These components include Sensors, Analytics, and Actions, all on top of the AI Platform.
In the Digital Threshold vision, sensors work together to spot multiple threats and to supply useful insights about visitors. Each sensor fills in a different part of the picture. Data from magnetic field sensors make it possible to see the difference between a gun and a smartphone. Thermal imaging cameras provide the raw data that makes it possible to spot people with elevated body temperature—a sign of potential infection. Visible light cameras could gather the imagery needed to count visitors, estimate visitor demographics, and identify visitors as employees, VIP season pass holders, or known threats. Microphones, biometric and credential readers, and other types of sensors could supply added insights about who and what is coming through the Digital Threshold.
As threats evolve and new sensors emerge, the Digital Threshold sensor array can expand as needed. Rather than sending visitors through an obstacle course of standalone technologies, the Digital Threshold allows venues to touchlessly screen for multiple threats in a single concept of operation (CONOP).
AI Software Platform
Digital Threshold sensors produce a flood of raw digital data that must be stored, organized, and turned into meaningful information. That’s where the AI software platform comes in. It’s the brains of the Digital Threshold vision.
AI uses machine learning to spot complex patterns in data. More data and more kinds of data make machine learning models more precise over time. Having multiple digital sensors makes it possible to bring everything together in a way that increases situational awareness.
The core value of the Digital Threshold vision is embodied in software. The hardware is almost incidental and will someday come in many different forms. Instead of installing new hardware to improve accuracy, the machine learning models could be upgraded just like the software on smartphones. This completely changes the game of system upgrades. As the Digital Threshold gets smarter over time, rolling out new capabilities becomes a matter of clicks, not forklifts.
At Evolv, we call our AI software platform the Evolv Cortex AI™. From the beginning we designed Cortex AI to be upgradable and extensible across a wide variety of threats. It’s the brain of all our products and an early expression of the Digital Threshold vision.
When the AI software platform identifies a problem, imagine if the Digital Threshold action flow engine could spring into action to orchestrate the appropriate response. It’s about much more than beeps and alarms. Imagine if visitors could see a temporary “Slow Down” message when sensors detect crowding that violates social distancing requirements. If a potential weapon is spotted, the visitor might be visually directed to a weapon screening resolution station on the left, while a person with elevated body temperature could be directed to a health screening station on the right. Season ticket holders might be greeted with a “Welcome Back!” display.
Whatever the situation, the Digital Threshold could guide visitors and guard staff with a suitable programmed response. The key word is programmed. Because it would be a software workflow engine, actions could be changed and customized over time without a hardware upgrade. It’s software-defined physical security that could prove to be just as revolutionary as software-defined networking.
Because the Digital Threshold feeds on digital data, it could become possible to generate an ever-growing number of useful analytics to help plan and execute a frictionless experience. For example, based on the type of event, day of the week, forecast weather, and current tour of a specific performer, a Digital Threshold-equipped venue manager could potentially answer questions like the following:
- What time did the arrival rate peak before last week’s event?
- What is the mix of families and demographics of individuals coming through different entrances?
- Is entrance throughput consistent with our social distancing guidelines?
- Which doors seem to attract the most VIPs?
- What are the demographic characteristics of our visitors by entrance?
- What is the alarm rate at each entrance?
- What are the top threats detected at each entrance?
Once the data is in an analytics platform, there is almost no end to the questions we might answer. Remember the Accenture and Microsoft research finding that physical security managers were worried about “intuition-led decisions?” Having powerful analytics could be a huge step down the path to data-driven decision-making. These analytic insights not only keep people safely moving based on their risk profile but also allow for venues to monetize the visitor experience more effectively.
Toward Agile Readiness
These four components of the Digital Threshold come together to transform the screening process to both block today’s known threats and quickly adapt to future threats as they emerge. I call this the state of “Agile Readiness.” Modern venues with agile readiness can quickly flex and surge into whatever comes next.
While it is impossible to specifically predict every new threat, digital technology makes it possible to reduce the window of exposure and minimize disruption. It’s about generating, harnessing, and trusting data to make the most important decisions about safety instantaneously. It’s about maintaining a security posture that engenders trust and confidence among employees and visitors. It’s security that is obvious but low-profile, strong but not invasive, fast but not cumbersome. That’s what the Digital Threshold vision could deliver, creating Agile Readiness.
Software Eats the World of Physical Security
Web pioneer Marc Andreessen has famously claimed that “software is eating the world” and I completely agree with him. The most interesting thing about cars these days is the software that makes them more efficient and safer. The most interesting thing about a watch these days is the software that makes it a fitness and health tracker and an extension of my phone rather than just a timepiece. The hardware of modern technology is still important, but more often only as a vessel for the innovative software it contains.
At Evolv, we are bringing the “software eats the world” phenomenon to security screening, and it’s already creating incredible value for our customers. Our early implementation of the Digital Threshold vision is successfully devouring the old security screening technologies, and it shows no signs of slowing down. It’s also empowering security teams to do an even better job of keeping people safe while optimizing financial and staff resources.
The software platform supplies the brain and connective tissue to integrate capabilities of new emerging technologies that transform the new visitor or fan experience. It becomes the security platform to seamlessly integrate biometrics, video analytics, crowd intelligence, health posture data, electronic ticketing, and on-demand liability wavers to allow for a frictionless visitor, employee, and fan experience in a post COVID-19 world.
We have made substantial progress in realizing the Digital Threshold vision in the Evolv product line. Customers are telling us we have it right, but in many ways, we are just getting started. There’s a lot of room left to apply artificial intelligence to physical security, including new types of sensors to consider and analytics to create. It’s an extremely exciting time.
Addressing the realities of pandemics and armed anxiety while also developing the potential of digital transformation will require a new approach. We must reimagine these challenges and opportunities in a whole new light, unbound by legacy technologies or preconceived, outdated ideas. Armies of people using old ways of working simply cannot keep the public safe. The old solutions don’t scale wide enough or deep enough to address these threats everywhere they can appear. Much like we’ve seen in other industries, technology can fundamentally bend the curve back in our favor and return peace of mind. And peace of mind is what we all want and deserve, now more than ever.
One Chance to Get it Right
I believe that the realization of the Digital Threshold vision is inevitable, and the time to get started is now. I also believe that the transition will create winners and losers. Facilities that embrace and adapt to the digital future will earn lasting trust and long-term viability and loyalty. Facilities that are slow to adapt may never recover from the resulting loss of business and trust.
If you’d like to join us on the journey toward the Digital Threshold, consider attending our new Digital Threshold Live webcast series. We’ll be speaking with leading experts to explore the business drivers, technologies, and human dimensions of the Digital Threshold vision.
Anil Chitkara discusses touchless security solutions for today’s entertainment venues.
Anil Chitkara, Co-Founder and Head of Corporate Development for Evolv Technology, started his company with one goal: to keep people safe from harm at events or other venues and locations where threats could exist.
For most of Evolv’s existence, those threats were violent, either from potential terrorist attacks or an active shooter situation. But COVID-19 shined a light on a different risk to the health of the public at large. When considering entertainment spaces, security checkpoints now have a new consideration: how to make the venue safe from a deadly disease.
Chitkara discussed these scenarios and how Evolv’s touchless security solutions can help.
“We’ve all been through airports. We know what airport screening is like,” Chitkara said. “We looked at all these other places where people are and [asked], ‘How can we help the security professionals in those areas maintain a safe venue or environment?’”
Theaters, performing arts centers, concert arenas, sports venues, theme parks and amphitheaters are all focuses of Evolv’s technology solutions. The company’s goal is to take a slow and manual security process and make it faster and more comfortable for the guest to enter the venue.
The security process for many entertainment venues today is not a friendly experience, and Chitkara wants to change that.
“Not only is it not what the customer entering into the venue wants, but it also is not what the band and the concert venue want,” Chitkara said. “They want their customer to be excited from the day they purchase their ticket up to the moment they walk up to the arena. The biggest pain point of the guest experience is that security screening. There hasn’t been a great solution up to now.”
Rethinking the whole approach to security through technology and doing it in a fan-friendly way is Chitkara’s mission. Evolv’s touchless security approach makes entry easier for the patron.
And, during this time of healthcare concerns, the less security needs to come into physical contact with someone entering the venue, the lower the risk of spreading viruses.
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Let’s take a moment and ponder several numbers…. 15,300, 775 and 2,581,230.
Bold enough to imagine the next number in the sequence?
Careful – these are not prime numbers; not the number of stars in some distant galaxy; they have no higher order relation to each other, nor a discernable pattern. Given the lack of information, venturing a guess at a fourth number in the sequence is a fool’s errand.
In fact, what they do represent are the number of 2019 non-suicide gun-related deaths in the United States; the number of 2003 SARS global deaths, and the YTD number of COVID-19 cases in the United States. All unpredictable, crossing time/global /threat boundaries, and somewhat random. Even with the daily non-stop drum-beat coverage of COVID-19 cases, hospitalizations and deaths, the “experts” are no closer to estimating what the final tally will be for 2020 US cases or the economic impact it will impart. (Data from July 2020)
The broader observation is that we live in a world of uncertainty with a variety of threat vectors. Some are known, while others are lurking behind a future unsuspecting corner.
The Coronavirus caught the world off-guard and it continues to affect every part of our lives. After months of the most substantially reduced business, education and social activities we’ve ever seen, we’re reemerging into a ‘new normal’, or quite possibly, the ‘now normal’.
Against this backdrop, safety is the top focus. For individuals and organizations alike, risk of exposure to the virus and defending against its spread are paramount. We’re all trying to come up with game plans and calling line of scrimmage audibles as we go. Recently, we hosted Evolv Advisor and Crisis Response Expert, Juliette Kayyem, in our “Adaptive Recovery” Webinar, where she provided guidance and insight as she walked through her Adaptive Recovery Framework to discuss reimagining recreation, education and the workplace.
Evolv has always been about keeping people safe as they live, work, learn and play. Our touchless security screening systems have redefined what’s required in modern physical security and have protected more than 50M people from guns, knives and bombs.
Today, COVID-19 is the biggest threat on virtually everyone’s mind. It “weaponizes” people. By doing so, it’s changing the very fabric of our society and challenging our social norms.
Perhaps unsurprisingly, there is a surge of interest for thermal imaging as a front line of defense. Screening people for elevated temperature to identify potential carriers of the virus seems like one of several logical steps. There is a range of technologies and products available from multiple providers. In fact, I recently heard a reference to more than 150. Suffice to say, there is no shortage from which to pick.
Given the proliferation of options and “entrepreneurs”, it is critical to understand what thermal imaging can provide…and what it can’t. It can be a valuable component to a multi-layer security screening approach, but it’s not a silver bullet. Here are some insights to help your organization as you consider deploying thermal imaging.
- Almost all solutions are measuring a visitor’s skin temperature as a proxy for the person’s body temperature. It is a preliminary screening and should be paired with a more comprehensive health screening station (venue defined) for “alerted” individuals.
- It is important to vet the claims about accuracy and detection capability.
- Familiarize yourself with the comprehensive guidelines issued by the FDA this year to ensure solution alignment.
Later this month, Evolv TempCheck™, part of our new optional thermal imaging package for Evolv Express™, will become generally available. You might ask “Why Evolv?”
This optional package represents another proof point for our ability to quickly and easily provide customers with new capabilities to address the threats we face today and to move quickly to address those we’ll face in the future. It creates an enduring product, one that is flexible enough to grow with you over time, instead of becoming obsolete, where you tuck it away in a corner or closet.
Here is a sneak peak of what you can expect…a physically integrated capability that’s a powerful add-on option to the Evolv Express touchless security screening system. One that’s mindfully integrated into the Evolv Express concept-of-operations (conop) to enhance the touchless visitor experience while optimizing venue footprint requirements and security staff resources.
Each visitor can be screened for elevated skin temperature in an average of 2-3 seconds, followed by immediate, frictionless, and touchless weapons screening. With this optional add-on package, venues are now provided an integrated health and weapons screening touchless conop, and the ability to screen 800-1300 people per hour per dual-lane Express, optimizing facility space and resources.
As noted earlier in this blog, the threat vectors are varied, complex and unpredictable. Evolv’s unique multi-sensor, software-centric platform allows us to add additional sensors and AI-driven applications to respond to this expanding threat landscape and assist our customers as their world and operational requirements change.
# # #
In late May, Evolv hosted the “Adaptive Recovery” Webinar with Juliette Kayyem, former Assistant Secretary at the Department of Homeland Security. Juliette spoke about crisis management using her Adaptive Recovery Framework for managing an organization’s reopening and recovery across a variety of different sectors of the economy. At that time, planning was underway for schools to eventually reopen and for workplaces and recreation entities to reopen. This blog post has been excerpted from Juliette’s discussion on the webinar and expanded on.
Click here or on the image below to download the full webinar.
A month has now gone by, and while many organizations have put their plans into action, others continue to prepare for their reopening in the coming weeks and months. Many states have begun to lighten their restrictions, allowing restaurants, businesses and stores to reopen. And, even some theme parks and aquariums are opening their doors. Regardless of where you are on your reopening timeline, Juliette’s sage advice is worthy of embrace:
- Go slow, have a plan AND a back-up plan
- Embrace the “now normal” and use all available tools and resources
- When integrating technology, opt for ones with longevity and flexibility
Here’s What We Learned for the Recreation Sector.
The bad news is while the virus is new, crisis management isn’t. The good news is we have expertise and experience in crisis management. This pandemic is nothing if not a crisis.
First things first …. don’t think about opening up as a moment in time or a threshold to cross; think of it as an organic process. Here’s why. In times of crises, like hurricanes or tornadoes, there is a moment of “boom” and the enemy is gone, response and recovery begin – a specific moment or crossing a threshold if you will. In this crisis, the enemy isn’t gone and in fact and unfortunately, will be around for a while – – this is a “rolling boom” hence the need to continually adapt.
Key Questions to Ask Yourself.
As security, operations and guest experience managers, the reality is we’ll have to continue to adapt to the virus in real-time and over time. That means planning, re-planning, embracing new governmental requirements, responding to new outbreaks and eventually, hopefully, administering a vaccine.
But the common thread through the multitude of plans is risk reduction, a balancing act based on three elements:
- What’s the intensity of the interaction? Can I limit the number of people?
- Can I control the number of interactions? Is it possible to social distance? Am I able to enforce crowd control?
- What is my ability to mitigate? Can the cleaning protocols be modified? Is detection possible? Do I have access to testing capabilities?
Where Does this Leave Us?
Two things we know for certain: social distancing and touchless security/venue features will allow you to come back more quickly and ensure patron safety.
Specifically, for entertainment and recreation entities, here are a number of areas you can focus on as you plan your reopening, or continue to adjust over time. We’ve outlined changes based on your customer’s journey, from the time the individual approaches your venue or facility until they are inside and enjoying themselves!
Communication & Planning Prior to Arrival
Planning their Visit
One of the best ways to provide peace of mind, entice visitors to your venue and ensure they are well informed is by providing clear communication to them in advance. Use your website, create a video, use social media accounts, e-newsletters and email reminders to communicate the importance you have put on the cleanliness of the venue and the care around staff interaction with guests, as well as the considerations you ask of your guests to adhere to guidelines for the safety of all. And, don’t forget your employees. Consider implementing an employee health survey they take before arrival to work.
Go Mobile. When possible, implement paperless ticketing utilizing an app or email to provide patrons/guests with a scannable QR code or barcode for entry. A significant reduction in the use of paper tickets will eliminate surfaces from which germs can be spread. Don’t forget, additional benefits to implementing paperless ticketing is guests will no longer forget their tickets at home or have to stand in will-call lines. And, there is less fear of stolen tickets.
Stagger Arrival Times
If possible, a great way to help avoid crowds in the parking lot, on the trams or buses to the park entrances and at the park or venue front gates is to stagger arrival times. Just like the airlines provide boarding zones, and golf courses are now staggering tee times, you could implement entrance times or zones in advance to help keep the flow moving at a steady pace instead of bottlenecking anywhere on premise.
Contactless Guest Screening at Arrival
Ensuring the safety and health of guests and staff has required a number of measures to be put in place. These include asking patrons and guests to assess the risk they have coronavirus and could infect others, screening for elevated body temperature, and screening to detect and prevent weapons from entering.
How might you institute temperature screening to mitigate risk of allowing someone with a high fever with potential contagions into your venue? Will you use handheld temperature reading devices or larger touchless ones? Who will be overseeing the thermal read-outs and making the judgement calls on whether the numbers are accurate? Do you need to hire dedicated medical staff to manage this function?
What will you do when someone is found with an elevated temperature? It will be extremely important to have a policy and procedure in place and have properly trained your staff on how to react. You’ll also want to consider including language in your Venue Guidelines document or website that addresses what happens if a person is found with an elevated temperature, especially as it pertains to refunds and what to do with the rest of their party.
Touchless Weapons Screening
Many of you already had weapons screening in place to safeguard your venue, but prior to COVID-19 did they create long lines and force contact between guards and fans or guests? We have now entered a new phase of venue security where both weapons and health screening is important, meaning the systems used “yesterday” such as traditional metal detectors, pat downs and manual bag checks will no longer be the systems capable of screening for threats of “today” or “tomorrow”.
Consider a touchless security screening solution that can screen people and their belongings in real-time as they walk through your doors without long lines, and without invasive search procedures. You should look to technology that will grow with you over time, adapting to new threats and allowing you to add-on additional features and sensors for cost savings and increased security in the future.
Social Distancing & Hygiene Once Inside
Being able to boast that you sold out every seat will be a thing of the past for a while. It’s time to get creative. What can you do to change your seating structure to reduce the intensity of interaction and limit number of interactions? Can you sell every other or every third ticket? Do you have sections for parties of 6 to make it easier for groups to stick together without having to readjust your entire new seating chart? There are plenty of diagrams you can consider and put in place depending on attendance levels and venue layout.
If you’re an outdoor venue with “lawn seating”, you might want to put up ropes or mark off seats with tape or chalk to help enforce distancing.
For theme parks and attractions, it will be easy to manage seating positions of park guests on rides by training staff to control the seating placement, and the IAAPA has identified some guidelines to help you think about capacities that allow for physical distancing.
Across the country restaurants have had to reinvent themselves. In many states, eating in a restaurant is still prohibited, so restaurants have had to think outside the box on how to serve customers and keep revenue flowing. Some have opened up outdoor dining sections taking over parking lots, lawns, city streets and sidewalks, and many now offer take-out or delivery to ensure people can have their favorite gourmet food but eat in the comfort of their own home. For some restaurants, that means they are now accepting credit cards, PayPal or Venmo for the first time ever; some are offering a contactless self-ordering system and table service; others are having patrons scan a QR code for their food or drinks menu, make reservations or even connect to a restaurants payment tool. And, once self-serve, salad bars in restaurants and grocery stores are now open again with one distinct change, employees are now dishing out the patrons’ selections.
You can use some or all of these lessons learned from restaurants across the country to update your concession stands. Start with how to limit or erase lines. Do you allow certain sections to go to certain concession stands? Do you add more pop-up food stations to create more places to purchase food? Or better yet, do you launch/create an app for virtual queuing where the fan or guest selects the concession stand they’d like to purchase from and add themselves to that line, when it’s their turn, they are signaled to walk over to the concession? Or best of all, why not use an app in combination with waiters/waitresses; the fan or park guest downloads the app, orders their food and pays online, a waiter/waitress brings the food right to their seat.
Next, make sure you go touchless. Bring those condiment carts behind the counter and have your staff serve them. And, don’t forget about menus. If you usually hand out laminated menus reused with each guest, it’s time to throw them out unless you plan to sanitize them after every use. Although some venues have opted to print one-time-use paper menus, the cost to you and the environment will add up. Think about implementing an app or QR codes for ordering.
Hygiene Stations & Touchless Amenities
Keeping areas clean is paramount to stopping the spread of germs. Have you asked yourself how often railings, door handles, counters and bathrooms should be cleaned? Do you need to hire additional janitorial staff to ensure these areas are maintained? Do you have pop-up handwashing and/or hand-sanitizing stations throughout your venue or park? Do you remove all drinking fountains and install water bottle refill stations that are managed by staff and sanitized between each use?
What about your faucets, toilets and paper towel dispensers…are they automatic, or do they involve the turning of a handle? While some of these would be costly renovations after already losing revenue these last few months, you can choose a variety of ways to make your venue or facility cleaner and keep the presence and spread of germs to a bare minimum.
The Moral of this Story…
No matter how much you prepare in advance of reopening, one thing is for certain – you will need to watch, measure, evaluate and be ready to make adjustments as necessary.
Adhere to your local government guidelines and embrace the physical and technical adaptations you can make, to build confidence among your returning visitors, patrons and fans and ensure a safe and fun time for all.
Additional reopening trends, guidance and guidelines can be found on our COVID-19 Reopening Resources page.